Instagram Seeks Dismissal Of Class-Action Suit
Facebook-owned photo-sharing application Instagram is hoping to share in the court success enjoyed by its parent company Wednesday, asking the U.S. District Court, Northern District of California in San Francisco to dismiss a proposed class-action lawsuit over its revised terms of service.
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Four IPO-Related Lawsuits Vs. Facebook Dismissed
While the news from Wall Street earlier this week may not have been good for Facebook, other parts of downtown Manhattan were kind to the social network Wednesday, as U.S. District Judge Robert Sweet dismissed four shareholder lawsuits against the company related to its troubled May 18 initial public offering.
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The Inside Scoop On Facebook’s Hiring Practices
Ever wondered if you have what it takes to work for Facebook (even if you’re not applying for a job as the company’s global head of diversity)? Some members from Facebook’s recruiting team went on Reddit for an AMA (Ask Me Anything) session, answering questions about what it’s like to work at Facebook and what kinds of applicants they look for.
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People Love Sharing Relationship Details On Facebook
As Valentine’s Day is Thursday, many are taking a look at how Facebook users share intimate details through the social network. A new study by Abine shows that many people aren’t shy about posting information such as relationship status and sexual orientation.
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Facebook Looking To Hire Global Head Of Diversity
Facebook listed a fairly high-profile position on its Careers at Facebook page: global head of diversity.
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App Launching On Valentine’s Day Allows Users To Remove All Traces Of Exes From Facebook Timelines
Just in time for Valentine’s Day — launching Thursday, in fact — comes mobile application KillSwitch, which allows users who are still Facebook friends with their exes to eliminate all traces of that person from their timelines.
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How Can Facebook Monetize While Expanding Pages’ Reach?
Ever since studies showed that the average Facebook page’s posts reach an average of 16 percent of fans, many marketers (as well as Dallas Mavericks owner Mark Cuban and actor George Takei) have been quite unhappy with the social network, feeling that they’re being pinched for advertising. But what if there was a way for Facebook to let pages reach most of their fans, yet still make money? A writer for The Next Web came up with some ideas that Facebook could use to gain some revenue while getting back into the good graces of those who manage pages.
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Study: Budweiser, Bud Light Top Super Bowl XLVII Advertisers In Facebook Engagement
Budweiser bills itself as the “King of Beers,” and when it comes to Facebook engagement for advertisers during Super Bowl XLVII, according to a study by analytics outfit Unmetric, it was also the ruler, followed closely by sister brew Bud Light.
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How I Optimize Facebook Ad Campaigns In 15 Minutes Per Day
We call it MAA (not MMA or AMA) — and it stands for Metrics > Analysis > Action. The idea is this: Sort to find the top performers, ignoring the rest. Don’t mass-multiply; spend a few minutes per day, not three hours once per month. Amplify what’s working by using different forms of social retargeting via sponsored stories, sponsored results, and custom audience targeting. Don’t waste time making reports, unless you’re in that type of company — focus on insights and actions. Software is nice, but expert action is better. Software can’t mask missing competency. Repeat these cycles quickly — you can get them down to minutes and multiple cycles per day.
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Facebook Temporarily Suspends Preferred Marketing Developer Applications, Refocuses On Paid Media
Facebook is reworking its Preferred Marketing Developers program, suspending applications for “the next few weeks” while the system is rejiggered to focus on advertisers and agencies that purchase paid media on the social network.
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Yahoo CEO Marissa Mayer Eyes Stronger Facebook Ties
Yahoo President and CEO Marissa Mayer announced plans to tighten her company’s focus on mobile applications and align it more closely with Facebook while speaking at an investors’ conference in San Francisco Tuesday hosted by Goldman Sachs.
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Facebook Chief Security Officer Joe Sullivan: It’s Not All About IT, Engineering
Facebook Chief Security Officer Joe Sullivan stressed that information-technology experience is only one weapon in the war against cyber-crime during his keynote address at the Cyber Security Summit in Birmingham, Ala., Tuesday.
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‘Facebook For Every Phone’ Page Hits More Than 200M Likes
More people access Facebook from their phones (and tablets) than on desktop, but that figure isn’t limited to iPhones, Androids, and BlackBerrys. Many people all over the world check their Facebook from feature phones, and it shows. Facebook for Every Phone, the official page for Facebook’s feature phone application, passed 200 million likes Tuesday and shows little signs of slowing.
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VI Allows Facebook Users To Boost Friends’ Social Credibility
You can change just about anything you’ve got on your Facebook profile, but many times, it’s not a true representation of yourself. A new application, VI, hopes to change that. Through VI, Facebook friends can paint a picture of your true self — but only positive qualities.
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Facebook: 200 Percent More Relationships Added On Valentine’s Day
Valentine’s Day, coming up Thursday, is a day for love — both in real life and on Facebook. Newly released statistics from the social network show that there are 200 percent more relationships added Feb. 14 compared with any other day of the year.
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Facebook’s Fitness Apps Keep Users Moving With The Help Of Open Graph
The joy of working out with Facebook-connected applications is that even if users are not jogging or cycling with someone in person, they can have the support of their friends list in their pockets. As Steve Kusmer, CEO of Abvio (developers of Runmeter, 5K Runmeter, Cyclemeter, and Walkmeter) points out, users are much more likely to not only keep using fitness apps, but also to stay on track with their exercise goals, if they connect with Facebook.
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Facebook’s Mobile Strategy: Create Experiences That Can’t Be Done On Desktop
As Facebook pushes more and more to become a mobile-focused company, it wants to create experiences that simply cannot occur on laptop or desktop computers. Co-Founder and CEO Mark Zuckerberg said during the company’s fourth-quarter earnings call that Facebook is working on mobile-first programs. Vice President of Partnerships Dan Rose, elaborated on the social network’s mobile mission at AllThingsD’s D: Dive Into Media Conference Tuesday, saying that Facebook sends 180 million clicks per month to the Apple App Store and Google Play.
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Wall Street Starts To Turn Against Facebook
Wall Street has not been clicking on the like button for Facebook this week, as analysts Carlos Kirjner of Sanford C. Bernstein & Co. and Richard Greenfield of BTIG lowered their ratings for the social network’s stock.
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Facebook Mobile Advertising Is A Big Part Of 1-800-Flowers’ Valentine’s Day Bouquet
Valentine’s Day is like the Super Bowl for the flower business, and 1-800-Flowers has relied heavily on Facebook in the run-up to Thursday’s love-fest, particularly the social network’s mobile advertising products.
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Colorado Lawmakers Consider Bill Banning Employers From Demanding Facebook Passwords
Colorado may become the next state to join the list of those forbidding employers from demanding passwords to Facebook and other social networks, as AP reported that lawmakers in the state are considering a bill along those lines.
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