Unified Introduces Winter 2013 Edition Of Social Operating Platform
Enterprise marketing technology provider Unified released the latest quarterly update to its Social Operating Platform Wednesday, unveiling the winter 2013 edition at the Montgomery Technology Conference in Santa Monica, Calif.
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Google Plus Announces Redesign One Day Before Facebook’s News Feed Announcement
What a coincidence: The day before Facebook is set to reveal changes to its news feed, rival social network Google Plus revealed a redesign of its profile pages.
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Facebook Tests Mobile Event Invite Button For Timeline
In recent months, Facebook has been playing with ways to get more people to engage with events. Now, some users are seeing a one-tap “invite friends” option on mobile timelines. An AllFacebook reader alerted us to this new option.
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Adobe Marketing Cloud Launches New User Interface For Better Facebook Management
We got a sneak peek at the Adobe Marketing Cloud user interface that is launching Wednesday. In short, it’s a Pinterest-like feed sourced from what others in users’ organizations are sharing. Adobe Marketing Cloud integrated content creation and community management into its dashboards, allowing users to post to Facebook, moderate through queues, and examine the performance of their posts.
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Facebook And Privacy Page Launches ‘Tip Of The Week’ Program
Facebook continues its efforts to educate its users about privacy on the social network, following up January’s announcement of its Ask Our CPO series, featuring Chief Privacy Officer of Policy Erin Egan, with an announcement on its Facebook and Privacy page Wednesday that it will launch a “Tip of the Week” program.
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STUDY: One-Third Of Facebook Users’ Friends See Their Posts, On Average
The reach achieved by posts from Facebook pages has been the hot topic of late, with reporter Nick Bilton of The New York Times helping to bring the issue to the forefront. But how many of Facebook users’ friends actually see their posts, on average? About one-third, according to a study by the Facebook Data Science Team and the human-computer interaction group at Stanford University’s computer science department.
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Speculation Emerges About News Feed Changes Facebook Will Announce Thursday
What changes to its news feed will Facebook unveil at its press event Thursday at its headquarters in Menlo Park, Calif.? According to a Facebook employee, a social advertising industry source, and developers who spoke with TechCrunch, the big announcement involves new ways for users to filter their news feeds.
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Facebook Commerce Platform Soldsie Announces $1M In Seed Funding
Although Facebook commerce platform Soldsie works by allowing brands to process purchases within the comments section of the social network, the $1 million in seed funding it announced Wednesday did not come via comments, but from a group of institutional investors.
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Facebook Explains How 20 Percent Ad Text Rule Is Enforced
Many advertisers have been unhappy with Facebook over its rule that ad images must contain no more than 20 percent text. Sister site Inside Facebook recently sat down with a member of Facebook’s policy team to gain a better understanding of the company’s controversial guidelines.
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INFOGRAPHIC: How To Run A Facebook Contest
Companies find that one of the best ways to reach fans on Facebook is through contests. But as the rules are sometimes murky and not always enforced, and many brands are a little confused at what’s legal and what’s verboten when it comes to Facebook contests. ShortStack recently created a rubric for those looking to create successful Facebook contests.
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Facebook Continues Support For Affordable Health Care Clinics In San Mateo County
Last April, Facebook joined an effort by law firm Fenwick & West and the Legal Aid Society of San Mateo County (Calif.) in which attorneys from the three entities donate their time to advise low-income seniors and disabled adults on how to qualify for affordable healthcare coverage via clinics established by the latter two.
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POLL: Is Facebook Suppressing Reach To Make Pages Pay?
Facebook addressed claims Monday that it has been decreasing pages’ reaches in an effort to make page administrators pay for advertising models such as promoted posts. The New York Times wrote about the issue again Tuesday, bringing up a company that built its business on Facebook, but can’t afford to reach the fans it has worked hard to acquire. Do you think Facebook is deliberately suppressing reach to make businesses pay?
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How Much Time Do You Spend On Facebook? TimeRabbit Knows
Facebook users: Do you really want to know how much time you spend on the social network? If the answer to that question doesn’t scare you, TimeRabbit, an application from GigaWatch, is at your service.
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Case Study: How A Retailer Found Mobile Success On Facebook Through Socks And Stories
Many companies have tried myriad ways to find success on Facebook through mobile, but outdoor clothing retailer SmartWool has done so by tapping into the fact that its customers are always on the go (but with their smartphones), and allowing fans to tell stories. SmartWool’s mobile daily likes grew 1,313 percent during one holiday campaign. Additionally, 75 percent of the traffic during the campaign came from mobile devices.
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Facebook Commerce Solution CropUp Pops Up In Public Beta
The social-commerce marketplace on Facebook and other social networks got a bit more crowded with Tuesday’s announcement that CropUp launched its solution in public beta.
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About.me Deepens Facebook Integration
About.me, which allows tech-connected people to create simple, visual profile pages, has added more Facebook integration. Now users can pick background images from their Facebook profiles and easily inform their Facebook friends and subscribers of changes to their About.me profiles.
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Facebook Director Of Small Business Dan Levy: More Than 15M Pages, 8M Pages Manager Users
The total number of Facebook pages has topped the 15 million mark, up from 13 million in December, Facebook Director of Small Business Dan Levy said at Borrell Associates’ Local Online Advertising Conference in New York Tuesday.
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Three Tips From ‘The Facebook Guide To Small Business Marketing’
Facebook shared three tips from recently published book The Facebook Guide to Small Business Marketing, by Smallbiztechnology.com Producer Ramon Ray, in a post on its Facebook Studio blog.
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SocialCode Self-Serve Platform Comes Out Of Beta
Social marketing solutions provider SocialCode announced Tuesday that its self-serve platform is now out of client beta and available for use by all Fortune 500 marketers.
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Another IPO-Related Lawsuit Filed Vs. Facebook
Facebook’s recent string of court victories will be tested by yet another lawsuit related to its bungled May 18 initial public offering, this one filed by shareholder Gaye Jones.
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