Facebook COO Sheryl Sandberg Uses 4Q Earnings Call To Tout Advertising Success Stories
Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.
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Facebook Jumps Into The Gift Card Market With Facebook Cards
Facebook made a serious entry into the social gifting fray with Facebook Gifts last year, and now it’s looking to go deeper into the market. The company Thursday announced the Facebook Card, a plastic gift card that hold all electronic gift cards users have received through the social network. This will roll out gradually to U.S. users.
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Did Mark Zuckerberg Disconnect Facebook Phone Rumors Once And For All?
Facebook Co-Founder and CEO Mark Zuckerberg has attempted over and over to squash speculation about a Facebook phone, and he offered his strongest denial to date during the social network’s fourth-quarter earnings call Wednesday.
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Wall Street Lukewarm At Best After Facebook’s Fourth-Quarter Earnings Call
The sentiment on Wall Street following Facebook’s fourth-quarter earnings call Wednesday was more negative than positive, with many analysts pointing to the social network’s staggering spending forecast for 2013 in lowering their ratings.
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Facebook: The Mobile Network
Facebook Co-Founder and CEO Mark Zuckerberg has said ad nauseum that the social network is becoming a mobile company. It appears that the statement has finally come true. As announced during Wednesday’s fourth-quarter earnings report, Facebook now has more people accessing the site via phones and tablets than via desktop. Zuckerberg said (but did not elaborate) during the earnings call that the company is developing mobile-first projects that will make the experience better for both users and advertisers.
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Facebook’s 4Q Earnings: Mobile Daily Average Users Top Web, Revenue Up, Expenses Sink Net Income
Facebook’s transition to a mobile company continues unabated, as the social network announced within its fourth-quarter earnings release that mobile daily average users surpassed Web DAUs during the period for the first time ever.
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Blueye Launches Loyalty Hub, Enabling Marketers To Identify, Segment Most Valuable Facebook Fans
Social commerce provider Blueye launched engagement platform Loyalty Hub, aimed at aiding brands in creating, managing, and monetizing multistage loyalty programs.
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Facebook’s Sean Bruich On The Importance Of Measurement In The Digital Age
In the early days of Facebook marketing, page administrators were obsessed with obtaining likes, and that focus has now shifted to engagement. But for those who use Facebook as a sales platform, there are several ways to track success. At the Webtrends Engage conference Wednesday in San Francisco, Facebook Head of Measurement Platforms and Standards Sean Bruich discussed the paradigm shift as companies move from traditional marketing to digital marketing.
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Facebook Marketing Suite Kenshoo Social 2.0 Debuts
Digital marketing company Kenshoo Wednesday rolled out Kenshoo Social 2.0, the second version of its social marketing suite, encompassing campaign management and optimization tools.
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INFOGRAPHIC: 64 Awesome Facebook Marketing Techniques, Timeline Edition
Infographic 64 Awesome Facebook Marketing Techniques, which SocialMediaOnlineClasses.com first shared with AllFacebook in August 2011, has been updated to reflect changes to the social network since then, with timeline front and center.
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Mitt Romney Breaks Facebook Silence To Wish Paul Ryan Happy Birthday
Is there a better reason to break a period of Facebook silence than wishing a friend and colleague a happy birthday? Former Republican presidential candidate Mitt Romney took to the social network Tuesday to acknowledge the 43rd birthday of his running mate, Paul Ryan, marking Romney’s first post of 2013 and just his third since Nov. 7, the day after Election Day.
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Russia’s Yandex Puts Wonder App On Hold After Unsuccessful Talks With Facebook
After Facebook revoked access to its data from Russian search engine Yandex’s Wonder iOS application last week, Yandex announced that it will pull Wonder from Apple’s App Store and put the social discovery app on hold.
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Has Facebook Made Enough Progress In Mobile Monetization?
The main knock against Facebook in financial circles has been its inability to prove that it can be a solid buy for investors, especially in the way of mobile monetization. However, stock analysis firm Trefis thinks that Facebook has done enough in this field, and should be able to share a positive outlook in its fourth-quarter earnings call Wednesday.
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CrowdSync Offers Straight-To-Facebook Video Uploading Of Concerts, Events
While there are a variety of ways to upload video to Facebook, CrowdSync is hoping to change the way people share footage from their favorite concerts and events. The recently launched iOS application allows concertgoers to easily upload videos to Facebook, share with friends, and even view specific events from a variety of crowdsourced angles. CrowdSync announced Tuesday that it has been invited to the South by Southwest Music Festival to compete against other apps in the Music Accelerator contest.
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‘Star Trek: Into Darkness’ Film Promoted On Esurance Facebook Page
Fans of the Star Trek franchise looking for online video related to upcoming Paramount Pictures theatrical release Star Trek: Into Darkness, directed by J.J. Abrams, may find themselves beaming up into an unlikely destination: the Esurance Facebook page.
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Facebook Prompts Users To Invite Guests When They RSVP To Events
Much like Facebook recently prompted users to like similar pages when they clicked like on pages’ timelines, it appears that the site is suggesting guests to bring along once users click that they are attending events on the events’ pages.
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RunKeeper Leads The Pack With Facebook’s Open Graph
Many Facebook applications help users get into shape or keep steady fitness regimens. Not all of them have become as wildly popular as RunKeeper, which was in the spotlight Tuesday on Facebook’s developers blog. RunKeeper found that those who connected their Facebook accounts to the app were much more active in real-life.
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Webtrends Deepens Facebook Marketing Offerings
Webtrends, a digital marketing firm, has been stepping up its Facebook services over the past couple of years, and the results have been evident. In the past year, Webtrends has seen 153 percent growth in usage of its Facebook analytics. The product Webtrends formally announced Tuesday at its Engage conference in San Francisco — Webtrends Streams — helps marketers see customer behavior as it happens.
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Facebook Testing Sliding Scale Responses To Research Polls In Sponsored Stories?
Facebook has allowed advertisers to incorporate polls into their sponsored stories since late 2011, but some readers are seeing a new variation that incorporates a sliding scale, rather than multiple choice answers.
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Facebook Attempts To Ease Privacy Concerns Over Graph Search
Facebook’s recently introduced graph search feature rekindled a host of familiar privacy concerns, and the social network used a post in its Newsroom to remind users about privacy settings and options that are available to them.
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