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Updated: 4 min 8 sec ago

What Makes Direct-Response Ads Work on Facebook?

Fri, 22/08/2014 - 5:05pm

Facebook Advertising Researchers Neha Bhargava and Eurry Kim followed up their July post on the Facebook for Business page on using Facebook ads to drive brand awareness by mining the same study of more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns, for tips on how brands can generate conversions from ads on the social network.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Facebook Mentions Box to Debut at Emmy Awards

Fri, 22/08/2014 - 4:19pm

The 66th Annual Primetime Emmy Awards ceremony will be held at the Nokia Theatre L.A. Live in Los Angeles Monday, and while not everybody will leave holding a golden statue, some celebrities will be holding a new device from Facebook on the red carpet.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Facebook Is No. 5 on Glassdoor’s Top 25 Companies for Culture & Values

Fri, 22/08/2014 - 3:28pm

Facebook placed fifth on the 2014 list of Top 25 Companies for Culture & Values from social jobs and career community Glassdoor, which was released Friday.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Spacebook? Astronaut Alexander Gerst Hosts Facebook Q&A from International Space Station

Fri, 22/08/2014 - 2:55pm

Is space the final frontier for Facebook question-and-answer sessions? Astronaut Alexander Gerst hosted a Q&A from the International Space Station Friday morning.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Gannett Digital Ad Unit PointRoll Is Now a Facebook Preferred Marketing Developer

Thu, 21/08/2014 - 11:26pm

Facebook welcomed a new Preferred Marketing Developer: PointRoll, a Gannett digital advertising unit, which now sports the social network’s PMD badge for applications.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Analytics Now Available for App Links

Thu, 21/08/2014 - 10:44pm

Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.

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New Career Opportunities Daily: The best jobs in media.

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Instagram Rolling Out Advertising Tools

Thu, 21/08/2014 - 6:46pm

Instagram introduced advertising last November, and now the Facebook-owned photo- and video-sharing network is rolling out tools for advertisers that will allow them to gauge the success of their campaigns.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Court: Facebook Likes Are Not Property

Thu, 21/08/2014 - 6:11pm

Facebook likes can be viewed any number of ways, but according to a federal court judge in Florida, they cannot be considered property. That declaration was part of the ruling in a lawsuit filed against BET by insurance agent Stacey Mattocks over a fan page for The Game, a series on the cable network.

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New Career Opportunities Daily: The best jobs in media.

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Privacy-Related Class-Action Suit in Austria vs. Facebook Moves Forward

Thu, 21/08/2014 - 5:26pm

The class-action suit filed against Facebook in Vienna, Austria, by Austrian law student Max Schrems and his Europe Versus Facebook group is still alive despite its rejection by the commercial court in the city, as the regional court completed its “a limine” review and ordered Facebook Ireland to respond within four weeks.

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New Career Opportunities Daily: The best jobs in media.

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Facebook Teams Up with USENIX to Award Internet Defense Prize

Thu, 21/08/2014 - 4:35pm

Facebook teamed up with computer-industry association USENIX to launch the Internet Defense Prize, aimed at highlighting research that could significantly improve the security of the Web, and the inaugural winners, Johannes Dahse and Thorsten Holz, researchers from Ruhr-Universität Bochum in Germany, were awarded $50,000 for a paper titled, “Static Detection of Second-Order Vulnerabilities in Web Applications.”

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Want To Search Your Status History on Facebook?

Wed, 20/08/2014 - 9:55pm

If you have ever wanted to scroll back through your status update history on Facebook’s Timeline to delete old statuses (just in case someone ever looks), but you didn’t want to take the time to do actually sit and scroll through the years of regretted posts, there is now a solution for that, and it’s aptly named Status History.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Post on Facebook, Instagram or Twitter and Receive a Shave or Beard Trim

Wed, 20/08/2014 - 9:17pm

Men on Facebook: Would you exchange a post on Facebook or Instagram or a tweet for a shave or beard trim? If you are anywhere near the Marylebone area of London Sept. 18 through 20, you can do just that.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

SPMD SocialCode: Consider the Lifetime Value of Facebook Likes

Wed, 20/08/2014 - 8:15pm

The debate over the importance of likes on Facebook for brands hinges on several factors, and the take from SocialCode, a Strategic Preferred Marketing Developer, is that brands and agencies must determine whether those likes have “lifetime value” before taking the steps to acquire them.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Polygraph Media to Acquire Offergraph

Wed, 20/08/2014 - 7:31pm

Polygraph Media, which enables brands on Facebook to optimize their paid, owned and earned media campaigns with data science, will announce its acquisition of predictive marketing technology company Offergraph Thursday.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Facebook Doubles Ads Users Can See from Pages They Haven’t Liked

Wed, 20/08/2014 - 4:53pm

In a quiet move that could mean double the pleasure for advertisers and double trouble in terms of users’ perceptions of Facebook, the social network told ad agencies in an email earlier this month that brands can now serve two ads per day to the News Feeds of users who have not liked their pages, up from one.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Facebook Insiders Exercise RSUs, Sell Shares

Wed, 20/08/2014 - 3:49pm

Facebook Chief Technology Officer Mike Schroepfer, Vice President of Business and Marketing Partnerships David Fischer, Chief Product Officer Chris Cox, Chief Operating Officer Sheryl Sandberg, Chief Financial Officer David Wehner, VP and General Counsel Colin Stretch, Chief Accounting Officer Jas Athwal and Director Susan Desmond-Hellmann detailed their trading activities with regards to exercising restricted stock units and selling off shares in the company in Form 4 filings Tuesday with the Securities and Exchange Commission.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Facebook Gets an F for Back-to-School Shopping

Tue, 19/08/2014 - 10:16pm

A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Facebook: How PMDs Should Approach Retailers

Tue, 19/08/2014 - 9:49pm

Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Facebook: 95% of Notification Emails Encrypted Thanks to Providers’ STARTTLS Deployment

Tue, 19/08/2014 - 8:59pm

Facebook offered an update on the state of the deployment of the STARTTLS encryption standard, which it originally wrote about in May, saying that 95 percent of its notification emails are now successfully encrypted with both Perfect Forward Secrecy and strict certificate validation.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

INFOGRAPHIC: How First-Time Job Seekers on Facebook Should Manage Their Photos

Tue, 19/08/2014 - 8:32pm

Facebook users about to join the work force for the first time: The photo above is not a wise choice for your profile picture on Facebook (and probably shouldn’t be posted at all, but that’s another argument for another day), and you should probably examine its privacy settings in order to ensure that no potential employers see it.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

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