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The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!
Updated: 3 min 24 sec ago

Facebook: We Are Not Redesigning, Rebranding Oculus Hardware

Wed, 26/03/2014 - 10:01pm

Someone described as a person involved in Facebook’s $2 billion acquisition of immersive virtual reality technology company Oculus VR told Nick Wingfield and Vindu Goel of The New York Times that the social network plans to redesign Oculus’ hardware and rebrand it with a Facebook interface and logo, but Facebook is officially denying the report.

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DataPoint: On IPO Day, King.com Tops 300M MAUs

Wed, 26/03/2014 - 9:37pm

King.com broke 300 million month active users on Facebook Wednesday, according to AppData. That puts the newly public company at more than triple the MAUs of Zynga on the same platform. So far, King.com’s debut on the New York Stock Exchange has been rocky: Shares closed trading Wednesday at $19 each, more than 15 percent lower than the offering price.

“It is unusual for an initial public offering to open up so much lower and then remain down like this throughout the morning it starts trading,” Wall Street Journal reporter Matt Jarzemsky said in an interview.

In comparison, Zynga’s offering price was $10 per share, and it down 5 percent at the end of its first day of trading back in 2011. Although its stock price rose to as much as $14.69 (March 2012), it closed at $4.64 Wednesday.

Citing data from Dealogic, Jarzemsky wrote that King.com’s drop in price “was the third-steepest for a U.S.-listed IPO this year.” It’s also the most-profitable tech company to go public since Facebook’s IPO. The game developer raked in $1.88 billion in revenue last year and had an after-tax profit of 30 percent. Zynga has not been profitable since going public.

Investors and analysts seem to be worried that the company is a one-hit wonder and relies too much on the success of Candy Crush Saga. However, as we previously covered, the fast rise of Farm Heroes Saga seems to indicate otherwise. King.com’s games alone represent more than 25 percent of MAUs in the top 100 Facebook applications.

The company saw its revenue decline by about $20,000 between the third and fourth quarters of last year, which probably has investors concerned about whether its revenue will continue to slow.

However, the developer’s user base shows no signs of slowing, with MAUs up more than 280 percent and daily active user/MAU engagement up over 17 percent this year.

King.com CEO Riccardo Zacconi has been doing damage control, reassuring investors of the company’s plans to add more games to its portfolio. Unlike Zynga, King.com has “cracked mobile reach and mobile monetization. By doing so, we have the largest network of players in the mobile space,” Zacconi told Re/Code.

For more information about AppData, click here, or call 415-230-2558.

Readers: What do you think? Will King.com’s shares rebound from its troublesome first day of trading?

Featured image courtesy of Business Insider.

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STUDY: Facebook’s Role In Pew Research Center’s ‘State Of The News Media 2014’

Wed, 26/03/2014 - 6:38pm

Facebook and other social networks continue to become further intertwined with the media, as the State of the News Media 2014 report, released Wednesday by the Pew Research Center’s Journalism Project found that 50 percent of social network users share or repost news stories, images, or videos, while 46 percent discuss news or current events on their networks, and 11 percent have submitted their own content to news websites or blogs.

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Judge Grants Facebook’s Motion To Dismiss Lawsuit By Self-Proclaimed Co-Owner Paul Ceglia

Wed, 26/03/2014 - 5:14pm

The bad news continues to roll in for self-proclaimed Facebook co-owner Paul Ceglia, as U.S. District Judge Richard J. Arcara ruled Tuesday to grant Facebook’s motion to dismiss Ceglia’s lawsuit against the social network and its co-founder and CEO, Mark Zuckerberg, following the ruling by U.S. District Judge Andrew L. Carter Jr. earlier this month that Cegila must stand trial on mail fraud and wire fraud charges against him for submitting fake evidence and emails and destroying real evidence in his suit against Facebook and Zuckerberg.

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Instagram Reaches 200M Monthly Active Users

Wed, 26/03/2014 - 4:32pm

It’s milestone time for Instagram, as the Facebook-owned photo- and video-sharing network announced in a blog post that it has reached 200 million monthly active users.

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Mark Zuckerberg On Oculus VR, WhatsApp Acquisitions: ‘These Are Two Kinds Of Rare Instances’

Wed, 26/03/2014 - 3:35pm

Facebook Co-Founder and CEO Mark Zuckerberg said during his keynote address at the 2014 GSMA Mobile World Congress in Barcelona, Spain, Feb. 24: “Look, when you’ve just bought a company for $16 billion (WhatsApp, not counting the restricted stock units that hiked the total to $19 billion), chances are you are probably done with your acquisitions for a while.” A while was barely more than one month, and Zuckerberg explained the motivation behind Facebook’s $2 billion deal to acquire immersive virtual reality technology company Oculus VR in a call with analysts Tuesday.

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Facebook Acquires Oculus Rift Maker, Virtual Reality Company Oculus VR In $2B Deal

Wed, 26/03/2014 - 12:34am

Virtual reality will soon be actual reality at Facebook, as the social network announced its acquisition of immersive virtual reality technology company Oculus VR — maker of the Oculus Rift virtual reality headset — in a deal worth about $2 billion.

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Facebook Expands Lookalike Audiences To Website Visitors, Mobile App Users, Fans

Tue, 25/03/2014 - 10:19pm

Facebook introduced its lookalike audiences ad-targeted feature last March, allowing marketers to reach out to potential customers with similar characteristics to their current customers, and a little over one year later, the social network announced that the feature has been expanded to brands’ website visitors, mobile application users, and users connected to their pages.

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Information Is Power: Facebook Develops ThreatData To Compile Data On Web Threats

Tue, 25/03/2014 - 10:12pm

Part of being able to combat malware, phishing, and other online threats is gathering and consolidating as much data on those threats as possible, and Facebook took a major step forward on that front with its development of ThreatData.

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Facebook Users Seeing ‘Privacy Checkup’ Popups

Tue, 25/03/2014 - 8:28pm

Facebook wants to know if you’ve checked your privacy settings recently, as some users are seeing popups reminding them to do so.

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Consumer Group To Facebook, Twitter, Google: Speak French

Tue, 25/03/2014 - 7:55pm

Facebook may soon be looking for some French translators, as PCWorld reported that French consumer-protection group UFC-Que Choisir issued summonses to the social network, along with Twitter and Google, to appear before the Paris High Court due to unclear portions of their user agreements, particularly those portions that are not in French.

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Kenshoo Adds VP For Northern, Central Europe

Tue, 25/03/2014 - 7:14pm

Espen Lund has joined Kenshoo, a Facebook Strategic Preferred Marketing Developer, as vice president, northern and central Europe.

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Frank Frankovsky Leaves Facebook To Form Optical-Storage Startup; Will Remain With OCP

Tue, 25/03/2014 - 6:21pm

Facebook Vice President of Hardware Design and Supply Chain Operations and Open Compute Project Chairman and President Frank Frankovsky left the social network to form an optical-storage startup, GigaOM reported, adding that he will continue as OCP chairman and president as an independent member.

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Social Media Finishes Dead Last In ACSI Study Of Website Experiences For 34 Industries

Tue, 25/03/2014 - 5:37pm

Social networks delivered a very unsatisfying result in a recent study of users’ website experiences across 34 industries by the American Customer Satisfaction Index, coming in dead last with a score of 68 on a 100-point scale, compared with the top industry, credit unions, which tallied an 86.

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STUDY: Photos Make Up Most Facebook Page Posts, But Videos Draw Huge Engagement

Tue, 25/03/2014 - 4:36pm

While photos remain the most common type of post for Facebook pages, and they continue to generate strong engagement, videos result in significantly higher engagement, yet they accounted for just 3 percent of pages’ posts in a recent study by social analytics firm Quintly, compared with 54 percent for photos.

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STUDY: One Out Of Six Primetime TV Viewers Are Also Using Facebook, Other Social Networks

Tue, 25/03/2014 - 3:41pm

The television is definitely not the only screen capturing viewers’ attention, as a new study by the Council for Research Excellence found that one out of six primetime TV watchers are also using social media, and about one-half of their social media activity is related to the programming they are watching.

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Philadelphia To Facebook: We Are Not Camden

Tue, 25/03/2014 - 2:54pm

The Delaware River separates Philadelphia from Camden, N.J., but the river has apparently run dry when it comes to location on Facebook, as WHYY/Newsworks reported that Philadelphia users of the social network are frustrated about their posts being tagged with “in Camden” or “near Camden.”

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STUDY: Age Has Direct Correlation With Facebook Usage Patterns

Tue, 25/03/2014 - 2:22pm

At various points over the past year, the Internet has been aflutter with the idea that Facebook is having trouble attracting younger users to its platform. However, recent statistics from PrivacyGuard, an identity-theft-protection company, show that these claims may be overstated. In fact, there appears to be a direct correlation between a person’s age and the likeliness that they’re on Facebook.

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Sheryl Sandberg: No 2008 Agreement With Google To Limit Recruiting Of Its Employees

Mon, 24/03/2014 - 11:57pm

When Facebook Chief Operating Officer Sheryl Sandberg left Google to join the social network in 2008, all Google employees were fair game in terms of recruitment, Sandberg said in a court filing for a lawsuit in which neither she nor Facebook are named, as reported by Bloomberg.

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Facebook Names Head Of Marketing Communications For Central And Eastern Europe, Middle East, Africa

Mon, 24/03/2014 - 10:12pm

Mark Hamilton, who had been a client managing director, Middle East and north Africa, for Starcom MediaVest Group, joined Facebook as head of marketing communications for the central and Eastern Europe, Middle East, and Africa (CEEMEA) regions, The Drum reported.

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