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The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!
Updated: 8 min 58 sec ago

Mark Zuckerberg Goes Into Detail On Facebook Connectivity Lab, Internet.org

Fri, 28/03/2014 - 11:20pm

Perhaps Facebook Co-Founder and CEO Mark Zuckerberg is just a wee bit excited about the Connectivity Lab, the initiative aimed at using high-altitude long-endurance planes, satellites, and lasers to help connect the rest of the world to the Internet. Zuckerberg followed up Thursday’s announcement on the Internet.org site, as well as his own post on Facebook, with a lengthy post (embedded below) offering a more detailed look at Connectivity Lab.

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Categories: Facebook

Deirdre Davi Joins Facebook As Director Of Marketing, U.S. And Canada

Fri, 28/03/2014 - 10:21pm

Facebook has a new director of marketing for the U.S. and Canada: Deirdre Davi, formerly executive vice president at Sterling Brands.

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Categories: Facebook

MLB OPENING DAY: Yankees, Dodgers Tops In Likes, PTAT Over Past Seven Days

Fri, 28/03/2014 - 8:29pm

The 2014 Major League Baseball season started early for the Los Angeles Dodgers and Arizona Diamondbacks, who played two games in Sydney, Australia, last weekend, but most fans will celebrate their respective teams’ Opening Days this week. Which clubs are entering the 2014 campaign with the most momentum on Facebook?

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Categories: Facebook

Social Media Jobs: The Dodo, Rescue Social Change Group, 3D Systems

Fri, 28/03/2014 - 8:24pm

This week, The Dodo is hiring a a social media editor, while Rescue Social Change Group needs a social media specialist. 3D Systems is seeking a a social support specialist, and RF|Binder is on the hunt for a digital strategist. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.


Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllFacebook pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Can Privacy Software Keep You Safe On Facebook?

Fri, 28/03/2014 - 5:38pm

Every time Facebook updates its privacy settings, more people get left behind. It’s bad enough for those of us who work with social media on a daily basis — for us, it’s more of a laziness issue than anything — but keeping up-to-date with privacy can be virtually impossible for users of the social network who don’t understand what they need to be aware of, and perhaps that’s why people are turning to technology for help. Browser add-ons and other privacy-checking tools are becoming an increasingly popular way of managing online privacy, and the best part? They’re simple enough for anyone to use.

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Categories: Facebook

Facebook Testing Save Feature Again?

Fri, 28/03/2014 - 4:17pm

Facebook appears to once again be testing a save feature, as Studio Publishing Founder and CEO Dan Birdwhistell shared the screenshots above and below with TechCrunch depicting the feature in action.

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Categories: Facebook

Facebook Messenger For IOS Adds Groups, Message Forwarding

Fri, 28/03/2014 - 3:25pm

Facebook released version 4.0 of its Messenger application for iOS, and the major additions were the ability to create groups, and the ability to forward messages.

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Categories: Facebook

Facebook’s Connectivity Lab: Drones, Planes, Satellites, Lasers To Further Internet.org Mission Of Bringing Connectivity To The Whole World

Fri, 28/03/2014 - 2:34am

Look, up in the sky. It’s a bird. It’s a plane. It’s a drone from Facebook? The social network Thursday announced the formation of the Connectivity Lab, which is made up of experts who previously worked with U.K.-based Ascenta, NASA’s Jet Propulsion Laboratory and Ames Research Center, and the National Optical Astronomy Observatory.

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Facebook, Google, LinkedIn, Twitter Team Up On WebScaleSQL To Tackle MySQL Challenges

Thu, 27/03/2014 - 11:31pm

Facebook, Google, LinkedIn, and Twitter face similar challenges in working with open-source database MySQL, and Thursday, the four companies announced that they joined forces to form WebScaleSQL, aimed at sharing a common set of changes to the upstream MySQL branch via open source.

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STUDY: Instagram Catches Twitter For U.S. Users

Thu, 27/03/2014 - 7:50pm

Positive statistics continue to roll in for Instagram, as the Facebook-owned photo- and video-sharing service’s announcement Wednesday that it had reached 200 million monthly active users was followed by a report by market researcher eMarketer that favorably compared Instagram usage in the U.S. with that of Twitter.

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STUDY: PMD 4C On How Marketers Can Tap Into The Relationship Between Facebook, TV

Thu, 27/03/2014 - 6:43pm

As the relationship between Facebook and television becomes more intertwined for viewers and users, how can marketers take advantage? 4C, a Facebook Preferred Marketing Developer for ads and insights, released the results of a study of more than 150 brands in five major verticals and more than 800 TV programs on 14 broadcast and cable networks in the U.S., using public anonymized aggregate data from Facebook.

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Categories: Facebook

SWEET 16: Dayton Captures Facebook Buzz

Thu, 27/03/2014 - 5:47pm

The field of 68 teams in the 2014 NCAA Division I Men’s Basketball Championship tournament has been whittled down to 16, and the regional semifinals tip off Thursday night. The Facebook Data Science Team created a map showing which Sweet 16 team tops each state in terms of Facebook mentions since the start of the tournament.

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Categories: Facebook

‘Impressum’ Added To Facebook Page Descriptions For Some Pages In Italy?

Thu, 27/03/2014 - 5:11pm

Some Facebook pages in Italy are being prompted to add an “impressum” — or a legally mandated statement of the ownership and authorship of a document — to their page descriptions.

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Full-Sized Like Buttons Appearing In Facebook Right-Hand-Side Ads?

Thu, 27/03/2014 - 4:46pm

Facebook appears to be testing the inclusion of a full-sized like button in right-hand-side ads for pages, in place of the small thumbs-up icon for users to like pages.

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Categories: Facebook

Mike Schroepfer Sells 25K Facebook Shares

Thu, 27/03/2014 - 4:24pm

Facebook Chief Technology Officer Mike Schroepfer announced in a Form 4 filing with the Securities and Exchange Commission Wednesday that he sold off 25,000 shares of class-A common stock in the company.

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Categories: Facebook

Are You Deleting Facebook Messages Or Unknowingly Saving Them?

Thu, 27/03/2014 - 3:49pm

You might find yourself, on occasion, the recipient or sender of hostile or just plain weird Facebook messages. And you likely delete these messages after a period of time by clicking the handy “X” to the right of each one. If this all rings true so far, know that all of those conversations are still there, waiting to come back to haunt you.

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Categories: Facebook

Facebook: We Are Not Redesigning, Rebranding Oculus Hardware

Wed, 26/03/2014 - 10:01pm

Someone described as a person involved in Facebook’s $2 billion acquisition of immersive virtual reality technology company Oculus VR told Nick Wingfield and Vindu Goel of The New York Times that the social network plans to redesign Oculus’ hardware and rebrand it with a Facebook interface and logo, but Facebook is officially denying the report.

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DataPoint: On IPO Day, King.com Tops 300M MAUs

Wed, 26/03/2014 - 9:37pm

King.com broke 300 million month active users on Facebook Wednesday, according to AppData. That puts the newly public company at more than triple the MAUs of Zynga on the same platform. So far, King.com’s debut on the New York Stock Exchange has been rocky: Shares closed trading Wednesday at $19 each, more than 15 percent lower than the offering price.

“It is unusual for an initial public offering to open up so much lower and then remain down like this throughout the morning it starts trading,” Wall Street Journal reporter Matt Jarzemsky said in an interview.

In comparison, Zynga’s offering price was $10 per share, and it down 5 percent at the end of its first day of trading back in 2011. Although its stock price rose to as much as $14.69 (March 2012), it closed at $4.64 Wednesday.

Citing data from Dealogic, Jarzemsky wrote that King.com’s drop in price “was the third-steepest for a U.S.-listed IPO this year.” It’s also the most-profitable tech company to go public since Facebook’s IPO. The game developer raked in $1.88 billion in revenue last year and had an after-tax profit of 30 percent. Zynga has not been profitable since going public.

Investors and analysts seem to be worried that the company is a one-hit wonder and relies too much on the success of Candy Crush Saga. However, as we previously covered, the fast rise of Farm Heroes Saga seems to indicate otherwise. King.com’s games alone represent more than 25 percent of MAUs in the top 100 Facebook applications.

The company saw its revenue decline by about $20,000 between the third and fourth quarters of last year, which probably has investors concerned about whether its revenue will continue to slow.

However, the developer’s user base shows no signs of slowing, with MAUs up more than 280 percent and daily active user/MAU engagement up over 17 percent this year.

King.com CEO Riccardo Zacconi has been doing damage control, reassuring investors of the company’s plans to add more games to its portfolio. Unlike Zynga, King.com has “cracked mobile reach and mobile monetization. By doing so, we have the largest network of players in the mobile space,” Zacconi told Re/Code.

For more information about AppData, click here, or call 415-230-2558.

Readers: What do you think? Will King.com’s shares rebound from its troublesome first day of trading?

Featured image courtesy of Business Insider.

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Categories: Facebook

STUDY: Facebook’s Role In Pew Research Center’s ‘State Of The News Media 2014’

Wed, 26/03/2014 - 6:38pm

Facebook and other social networks continue to become further intertwined with the media, as the State of the News Media 2014 report, released Wednesday by the Pew Research Center’s Journalism Project found that 50 percent of social network users share or repost news stories, images, or videos, while 46 percent discuss news or current events on their networks, and 11 percent have submitted their own content to news websites or blogs.

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Judge Grants Facebook’s Motion To Dismiss Lawsuit By Self-Proclaimed Co-Owner Paul Ceglia

Wed, 26/03/2014 - 5:14pm

The bad news continues to roll in for self-proclaimed Facebook co-owner Paul Ceglia, as U.S. District Judge Richard J. Arcara ruled Tuesday to grant Facebook’s motion to dismiss Ceglia’s lawsuit against the social network and its co-founder and CEO, Mark Zuckerberg, following the ruling by U.S. District Judge Andrew L. Carter Jr. earlier this month that Cegila must stand trial on mail fraud and wire fraud charges against him for submitting fake evidence and emails and destroying real evidence in his suit against Facebook and Zuckerberg.

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Categories: Facebook

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