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A Million Little Facebook Pieces

TechCrunch - Facebook-tagged - Thu, 17/04/2014 - 5:11pm
 Facebook, massive and successful as it is, is no longer a company that defines new social experiences. It either copies them outright or it just buys them. (See also: $19 billion for WhatsApp). Read More
Categories: Facebook

Going Somewhere? Facebook Adds ‘Traveling To’ Option For Status Updates

All Facebook - Thu, 17/04/2014 - 5:10pm

Facebook posted a photo on its page Wednesday, urging users to share their travel plans with friends.

continued…

New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Nitrous.IO launches a ‘Hack’ button to help developers test open source codes with one click

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 5:00pm

Nitrous.IO, a 500 Startups-backed backend development platform, prides itself on helping software developers save time by cutting out the repetitive parts of creating development environments and automating them. The company... Keep reading →
Categories: Facebook

Case Study: Retailer uses Custom Audiences to drive 35:1 ROI

Inside Facebook - Thu, 17/04/2014 - 4:48pm

One of the most popular ad tools on Facebook right know is Custom Audiences. An online retailer recently tapped Facebook Preferred Marketing Developer SocialWire to reach current customers with targeted ads via Custom Audiences, experiencing an average last-click return on investment of $32 for each $1 spent.

The campaign opened up the client’s inventory of 50,000 products, pushing advertisements for 600 of them. SocialWire found that 89 of these products had an ROI greater than 35:1, with some hitting as high as 45:1.

How did they do it?

SocialWire worked with the retailer to create more than 30 custom audiences, based on users who had made a purchase for a specific product.

SocialWire explained the methodology of the study:

SocialWire’s proprietary technology then dynamically matched products from the retailer’s product catalog to users with an affinity to those brands and categories. The SocialWire platform used product attributes such as price and color to predict the best-performing products, which were then quickly scaled by a highly-tuned bidding and budgeting engine. Ads were run in both the right hand side and News Feed across desktop and tablets.

The results showed an average last-click ROI of 32:1. Spend for the Facebook custom audiences campaign was scaled to 10X the starting amount while maintaining strong ROI. All campaigns drove an average News Feed CTR of 3.78 percent with $0.66 CPC.

Here’s a look at how the retailer divided up their spend across verticals and brands, along with the corresponding ROI:

Top image courtesy of Shutterstock.

Categories: Facebook

Another Tweak To Facebook’s Five-Star Ratings System For Pages?

All Facebook - Thu, 17/04/2014 - 4:21pm

Facebook continues to enhance the information available via its five-star ratings system for pages, following up January’s moves to display pages’ average ratings in stars and add breakdowns of users’ ratings and a numerical average when users hovered over the stars with the addition of the numerical average to the left of the stars.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

MLB.TV adds Chromecast support for streaming live, out-of-market baseball games

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 4:15pm
MLB.TV is the latest live streaming service to add Chromecast support, letting premium subscribers and their friends watch live, out-of-market games. You can download the new MLB.com At Bat app... Keep reading →
Categories: Facebook

EdTech champions: The Sanoma startup challenge presents its 5 finalists

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 4:10pm

One space in tech that is not broadly covered, but is super interesting, is education. Finnish media and learning giant Sanoma ($3 billion revenue in 2013) organised a Startup Challenge... Keep reading →
Categories: Facebook

General Assembly teams up with Google, Microsoft and others to launch new tech scholarship program

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 4:00pm

General Assembly, the New York-based startup that offers educational courses in web development, UX design and other technology-related skills, today launched a scholarship program to train individuals from underrepresented groups.... Keep reading →
Categories: Facebook

RunKeeper releases Breeze, an iPhone 5s app for tracking your steps and helping you stay active

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 4:00pm

RunKeeper is expanding beyond running with Breeze, a new iPhone 5s app for tracking how many steps you take in a day via the smartphone’s M7 co-processor. While the main... Keep reading →
Categories: Facebook

Polling app Poutsch relaunches as Voice – a name you can actually pronounce and spell

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 3:47pm

There has been no shortage of polling apps launched in the past few years and one of the most interesting was Poutsch (we called it “Quora for polls“) but with... Keep reading →
Categories: Facebook

Evernote and Moleskine’s new business notebook gives you more ways to share and organize pages

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 3:10pm

I’ve tried going digital-only for all off my note-taking needs, but in the end I always revert back to pen. It’s the physical act of writing something down that helps... Keep reading →
Categories: Facebook

Our favorite typefaces from March 2014

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 3:07pm

Sean Mitchell is an interactive designer based in Vancouver, British Columbia, and the editor of TypeRelease. Another month means another set of beautiful typefaces for you to check out. Here were our favorites... Keep reading →
Categories: Facebook

Twitter targets advertisers with app download shortcuts for tweets and seamless MoPub integration

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 2:32pm

Twitter wants to make its short-form social network the premier place for advertisers, brands and developers to market their products. To that end, the company today introduced a new tweet... Keep reading →
Categories: Facebook

Nokia puts European Lumia 2520 sales on hold following potential electric shock risk from charger

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 1:42pm
Nokia has issued a product recall for the European and UK variant of the AC-300 charger that is supplied with each sale of a Lumia 2520 tablet, following the discovery that... Keep reading →
Categories: Facebook

Work4 Raises $7M To Rival Job Sites With Its Social Network-Based Recruitment App

TechCrunch - Facebook-tagged - Thu, 17/04/2014 - 1:39pm
 Work4, an online recruitment startup that uses social networks to advertise and find leads for job vacancies, has picked up another $7 million in funding that it plans to use to expand further into markets outside the U.S., and the scope of its product. The Series B round was led by new investor Serena Capital with participation also from existing investor Matrix Partners. Read More
Categories: Facebook

Flickr apps overhauled with new look and features for editing images and adding filters [updated]

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 1:04pm

Yahoo today launched a major update for its Flickr photo app on iOS and Android, bringing a completely overhauled and redesigned look to the table, as well as a few... Keep reading →
Categories: Facebook

BBC iPlayer and Sky’s iOS TV streaming apps are currently experiencing problems

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 12:37pm

The BBC iPlayer and Sky’s Now and Go TV apps for the iPhone and iPad are both experiencing problems today, with some users of Apple’s mobile devices unable to access... Keep reading →
Categories: Facebook

Isitbump.in could show you how busy your favorite stores and bars are before you leave the house

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 11:58am

While a lot of the early Internet of Things chatter brought us things like internet-connected lightbulbs, plugs and many other household items, Isitbump.in wants to use a network of little connected boxes... Keep reading →
Categories: Facebook

Notegraphy, an Instagram-style app for beautiful typography, arrives on Android

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 11:21am
Four months ago we covered Notegraphy, an Instagram-inspired editing app for creating notes with beautiful typography. At the time it was only available for iOS and Web, but that’s now... Keep reading →
Categories: Facebook

Pacemaker for iPad updated with cover art ‘Mix Moments’ and local iTunes search results

The Next Web - Facebook-tagged - Thu, 17/04/2014 - 10:39am

The Pacemaker DJ app for the iPad has today been updated with a new feature called Mix Moments that allows users to create “a cover art mash up” of whichever... Keep reading →
Categories: Facebook

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