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Hootsuite Acquires Social Telephony Company Zeetl, Closes $60M Financing Round

All Facebook - Thu, 25/09/2014 - 6:19pm

Social relationship platform Hootsuite, a Facebook Preferred Marketing Developer, announced Tuesday that it acquired social telephony company Zeetl and closed a $60 million financing round.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Instagram adds front camera support to its Hyperlapse app

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 6:17pm
Instagram has released an update to its Hyperlapse app for iOS that will let you create timelapse videos using your front-facing camera. We’re not seeing the change log on the App Store... Keep reading →
Categories: Facebook

Yahoo had 18,594 government requests for data affecting 30,551 accounts in the first half of 2014

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 6:01pm

Yahoo published its third global transparency report today, shedding light on the number of government requests it received for users’ data in the first half of 2014. The total number of... Keep reading →
Categories: Facebook

‘People Who Like Your Page’ Returns as Option in Facebook Boost Post Ad Feature?

All Facebook - Thu, 25/09/2014 - 5:45pm

Facebook appears to have reinstated the option in its boost post advertising feature for “people who like your page.”

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Microsoft starts rolling out Groups collaboration feature to Office 365, coming to Yammer and Lync next

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 5:31pm

Microsoft today announced it is rolling out the first phase of Groups for Office 365, a new collaboration feature, starting with the Outlook Web App email and calendar sites as... Keep reading →
Categories: Facebook

Google’s Niantic Labs introduces ‘missions’ to its location-based Ingress smartphone game

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 5:22pm
Google is introducing a “missions” mode for Ingress, a massively multiplayer video game that requires players to visit real world locations. The new quests are similar to scavenger hunts, with... Keep reading →
Categories: Facebook

REPORT: E-Commerce Is Top Industry in Terms of Facebook Posts, Engagement

All Facebook - Thu, 25/09/2014 - 5:02pm

Social media analytics platform Socialbakers debuted a new benchmark, Smart Storytellers, which examines how much contents different industries post to Facebook and how much engagement that content generates.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

How to design an album cover in Photoshop CC

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 5:00pm

Jordan Roland is a staff designer and illustrator for the Shutterstock blog. This post was originally published on the Shutterstock blog and has been reprinted with permission. There are a few... Keep reading →
Categories: Facebook

Mike Schroepfer Sells 75K Facebook Shares

All Facebook - Thu, 25/09/2014 - 4:19pm

Facebook chief technology officer Mike Schroepfer exercised 35,000 restricted stock units that were set to expire Jan. 11, 2019, and immediately sold 35,000 shares of class-A common stock in the company at $77 per share, he reported in a Form 4 filing Wednesday with the Securities and Exchange Commission.

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New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Learn to design for Web and mobile… and name your own price!

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 2:50pm

If you’re serious about learning to design for web and mobile platforms, there’s never been a better time to get started: pay what you want for eight great courses to... Keep reading →
Categories: Facebook

Study: Facebook fans who interact with the brand page make for higher-paying consumers

Inside Facebook - Thu, 25/09/2014 - 2:00pm

How valuable are Facebook fans? YetiData and Collective Bias conducted a four year-long study of a major grocery store’s Facebook page (150,000 fans), discovering that Facebook fans of the store on average bought 125 more items than a typical customer — a 35 percent rise.

Additionally, Facebook fans who engaged with the page at least 10 times spent more than $1,000 annually than a typical customer, a 95 percent jump. Fans who engaged that much also visited the store 40 more times annually than a typical customer. Collective Bias managed the business’ Facebook page, posting content that would “lock in” current customers, as opposed to trying to lure in new customers with discounts or deals.

Bob Loos, the Director of Analytics at Collective Bias talked with Inside Facebook about how key engagement is when trying to convert Facebook fans into paying customers:

I think the general opinion is, “Why wait until you have them in the store to make them a buyer?” If you have very good content, then by the time they’ve engaged with this really great content, they’ve already, in their minds, used this product. You can convert before you have to win them in-store. … When you’re starting a new Facebook page, you need fans. But it doesn’t necessarily help to grow you fanbase if you’re not going to engage. You’re then throwing good money after bad. There’s a lot of test-and-learn that goes on when we post things on a page.

Loos told Inside Facebook that they actually posted very few deals and no coupons, focusing on regional content and doing plenty of testing early on to see what worked for that specific audience. The brand page was committed to responding to customer questions, concerns and kudos — a result that the study shows leads to a consumer base more interested in shopping.

As marketers and retailers still debate whether or not Facebook is a good conductor of direct response and conversions, Loos believes the study proves there’s profitability and customer trust to be found on the social network.

Victory Szczerba, the CEO of YetiData, commented on the study’s findings:

We are thrilled to be able to validate Facebook as a key factor in driving in-store sales. This gives our customers what they really need: social media with quantified results.

Other interesting findings from the study:

  • Women comprise roughly 60 percent of the business’ Facebook fanbase and tended to buy more items (see above chart), but male Facebook fans visited the store more often than women.
  • The more times a Facebook fan engaged with the grocer’s page, the more they tended to spend (see below chart).
  • More than 75 percent of the grocer’s profit during the study came from the 25 percent of customers who were Facebook fans.
  • A Facebook fan of the business spent nearly 50 percent more than a non-fan over time.

Top image courtesy of Shutterstock.

A link to the study can be found here.

Categories: Facebook

Seek Thermal’s new smartphone camera-app combo lets you ‘see’ the heat

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 2:00pm

It’s safe to assume that most people have yet to devote a single thought to thermal imaging — and there’s a good reason for that. Up until now, that rarified... Keep reading →
Categories: Facebook

HERE and now: Nokia’s curbing Windows Phone development in a bid for mapping supremacy

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 11:45am

Nokia may have been gradually building out its mapping empire for more than 10 years, but it’s only now preparing to really ramp up its presence in the mobile navigation... Keep reading →
Categories: Facebook

Dear Rupert: Google responds to News Corp’s criticisms point-by-point in ongoing EU antitrust case

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 10:52am

Google has responded to an open letter, written by News Corp for the European Commission, which criticises the company and claims its search engine is negatively impacting news organisations. In... Keep reading →
Categories: Facebook

Valve launches its Steam Music Player with free Half-Life and Portal video game soundtracks

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 9:52am
Valve is slowly expanding Steam‘s functionality beyond buying and playing PC, Mac and Linux video games. Now, the company has launched a Steam Music Player which resides within the desktop client... Keep reading →
Categories: Facebook

ACDSee’s photo editor upgrade for Windows highlights pixel-based edits

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 8:01am

ACDSee has released a major upgrade to its Windows photo editing and management apps — ACDSee Pro 8 and ACDSee 18, the standard version. Together they target photographers ranging from... Keep reading →
Categories: Facebook

Google’s latest Chrome build has a hidden game that you can only play offline

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 6:54am

Google has added an endless runner game into Chrome Canary, in which you attempt to survive as a cute T-Rex dinosaur by jumping over cacti. The game is only accessible... Keep reading →
Categories: Facebook

Apple tells users with iOS 8.0.1 to downgrade to iOS 8, wait on new update in ‘next few days’

The Next Web - Facebook-tagged - Thu, 25/09/2014 - 6:24am
Apple pushed out a buggy update to iOS 8 which disabled cell reception and TouchID on devices, and now it is telling customers who downloaded iOS 8.0.1 it to reinstall iOS 8... Keep reading →
Categories: Facebook

The Internet’s hilarious reaction to #bendgate

The Next Web - Facebook-tagged - Wed, 24/09/2014 - 11:31pm

It’s been a surprisingly tough week for Apple. Today it released an iOS 8 update that killed cell service and TouchID on some users’ phones and earlier this week video and... Keep reading →
Categories: Facebook

This interactive map of the X-Men universe is my new favorite thing

The Next Web - Facebook-tagged - Wed, 24/09/2014 - 9:53pm
When Marvel announced an API at the start of this year, comics fans got excited to see what developers could do with it. Here’s one of the coolest examples we’ve... Keep reading →
Categories: Facebook

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