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Study: How can a brand survive with Facebook’s algorithm?

Inside Facebook - Mon, 14/04/2014 - 5:14pm

Facebook’s News Feed algorithm has been the bane of many a marketer’s existence for months, but Copenhagen-based Komfo released a study last week with tips on how to make the changes work for Pages.

The bottom line of the study is that businesses must create Facebook relevant and engaging content, and move away from the idea that a large fan base will make a brand exceptional. This might seem like a no-brainer, but Komfo says its more important to have a smaller fan base that truly loves a brand and wants to engage with it.

Hans Tosti, Komfo’s Customer Development Specialist, said in a blog post:

Brands should focus on having smaller fan bases, create some local pages and actually ensure that the users who like their page really love the brand and want to engage with it. Fan engagement is a crucial factor on Facebook, and as long as you prove to Facebook that your fans really are willing to engage with you, no matter the size of your fanbase, the algorithms will automatically ensure that your brand shines through in the newsfeed.

While brand managers may get frustrated that overall reach numbers are down, Tosti argues that Facebook’s algorithm delivers the content to those who would be most likely to actually take some kind of action.

However, businesses should also consider lowering the amount of call-to-action posts and focus on interactive posts instead. Brands must also support their content efforts with Facebook advertising, in order to maintain a high level of fan penetration, while improving their page’s reach and engagement.

The main findings of the study — comprising more than 5,000 pages in March — include:

  • fan penetration decreased from 25.2 percent in August to 11.3 percent in March 2014
  • viral amplification decreased from 0.42 percent in August to 0.39 percent in March 2014
  • CTR increased from 5.62 percent in August to 8.33 percent in March 2014; and
  • viral amplification decreased.

Readers: How are you adapting to the changes in Facebook’s News Feed algorithm?

Image courtesy of Hadrian / Shutterstock.com.

Categories: Facebook

Get epic business growth by instilling these data gathering habits

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 5:12pm

David Arnoux is Head of Growth and co-founder of Twoodo, helping your team organize itself using simple #hashtags. A business whose true north is growth will know that collecting quantitative and... Keep reading →
Categories: Facebook

Facebook Could Use Money Transfers To Extend WhatsApp And Non-Ad Revenue

TechCrunch - Facebook-tagged - Mon, 14/04/2014 - 5:07pm
 The FT is reporting that Facebook is looking at e-money services -- including the ability for people to make peer-to-peer money transfers using money that is stored on Facebook itself -- and has applied for an e-money license in Ireland as part of that. Facebook has declined to comment on the report, but we have confirmed with sources some of the details of what is going on. Facebook made the… Read More
Categories: Facebook

Twitter wants to encourage a better mix of public tweets and private messaging

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 5:05pm

2013 was a year of changes for Twitter, and one of the key themes that surfaced was how the company would fend off the challenges brought about by the rapid... Keep reading →
Categories: Facebook

Vevo’s HD music videos and original content now available via Yahoo Screen in the US and Canada

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 4:54pm
Vevo and Yahoo have long been friends — the two companies have had an agreement in place since 2012 to syndicate Vevo’s programming to Yahoo Music — but the pair has... Keep reading →
Categories: Facebook

David Fischer Sells 36K Facebook Shares

All Facebook - Mon, 14/04/2014 - 4:34pm

Facebook Vice President of Business and Marketing Partnerships David Fischer sold off 36,000 shares in the company, he reported in a Form 4 filing Friday with the Securities and Exchange Commission.


New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

BBC Sport mobile app now serves up push notifications for football results and goals

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 4:17pm
A little more than year after the BBC first launched its dedicated mobile sports app, the broadcaster has finally introduced push notifications for your favorite football (soccer) teams. With the... Keep reading →
Categories: Facebook

SHIFT adds a self-service Twitter tool with tailored audiences to its social marketing platform

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 4:00pm

SHIFT, a cloud-based social media marketing service, has officially launched its new self-service tool for advertising on Twitter. The new version offers all the features of Twitter’s ads API while also... Keep reading →
Categories: Facebook

The Guardian is set to launch a free paper in the US that uses an algorithm to choose content

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 3:56pm
British newspaper The Guardian is set to take its automated content curation experiment started in December in the UK to the US,  as reported by digital media and advertising company... Keep reading →
Categories: Facebook

Thermodo creates a physical thermometer from your smartphone’s headphone jack

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 3:41pm

When a crowdfunding campaign not only meets its funding goal but smashes it to smithereens, you know the idea has struck a chord with consumers. With $336,018 raised of its... Keep reading →
Categories: Facebook

Slideshow: 10 apps growing wildly on the Facebook platform

Inside Facebook - Mon, 14/04/2014 - 3:30pm

As Facebook’s F8 conference — a developer’s haven — approaches, the social network recently identified 10 high-performing apps to Inside Facebook that are either seeing stellar return on investment through ads or are growing through Open Graph and Facebook Login.

Some, like Hotels.com and Top Eleven: Be a Football Manager, may not be new to Facebook users, but the Facebook platform has helped emerging apps such as YPlan, Cooliris and Swell Radio, as well.

The F8 conference has been a major boon to apps such as Spotify … could the 10 apps listed below be the next to make it big?

ApplauzeApplauze is a Parse-powered iOS app that allows people to discover events and easily buy tickets. Facebook Login users spend more per order on average, account for 70 percent of top 100 spenders, return to the app 20 percent more often and are 27 percent more likely to be repeat buyers.BlaBlaCarBlaBlaCar, a Leading European car-sharing company, started with a €50 Facebook ad budget 2 years ago. BlaBlaCar now concentrates 70 percent of its marketing budget on Facebook’s products including mobile app ads. Available on: Android, Desktop, iOS, WindowsCoolirisCooliris, a personal photo app for Android and iOS, has found that Facebook Login users are 50 percent more likely to share their photos and invite 2x more friends to groups.FacetuneFacetune, an image-editing services app on iOS, has been using mobile app ads for installs as their only paid marketing channel. Facetune saw installs grow nearly 35 times in the U.S. and reached the #1 spot in the Apple App Store top paid iPhone apps in over 40 markets.Hotels.comSince integrating Like and Share, Hotels.com has seen a huge spike in the number of hotel bookers arriving directly from Facebook. Referral traffic from Facebook is usually more qualified and converts at a higher rate compared to other types of traffic.JustGivingEach Facebook share of a JustGiving (available on desktop, Android and iOS) page generates on average an extra $8 in additional donations. From October 2012 to October 2013, Facebook referrals to JustGiving generated $58 million in donations to good causes.Swell RadioSwell Radio, an iOS app that offers personalized news and radio stations, has seen that Facebook Login users listen on average 8 percent longer per session and like and bookmark tracks more frequently.ThreadflipThreadflip, a women's fashion commerce desktop app, has seen quite a bit of success with Facebook Login. Threadflip found that Facebook Login users spend twice as much time using the app, have a 30 percent higher average lifetime value, are 38 percent more likely to make a purchase in their first week of using the app and 50 percent more likely to make a repeat purchase in their first month.Top Eleven – Be A Football ManagerThis app — available on Android, Desktop and iOS — saw a 589 percent return on investment from one desktop app engagement campaign that ran ads to drive installs and re-engagement. By using Open Graph and sharing game achievements with friends, existing players helped acquire new players creating 9,000 new installs on mobile, daily.YPlanThis London-based event finding app used mobile app engagement ads and saw a 20 percent increase in paid bookings, as well as a 215 percent return on investment for their mobile app ad spend. Available on: Android, iOSPrevNext
Categories: Facebook

Elgato Thunderbolt Dock review: This sleek station will supercharge your laptop-powered workspace

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 2:41pm

As laptops become increasingly powerful, more people are incorporating them into their home or office workspace. With an external monitor, anyone can create a pseudo-desktop environment and enjoy the benefits... Keep reading →
Categories: Facebook

EC ‘sweeps’ revealed only 31% of travel booking websites complied with EU rules in 2013, now at 62%

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 12:19pm

The European Commission (EC) has announced today that around two-thirds of the travel booking websites it checked in 2013 did not comply with European consumer law; a potentially worrying situation... Keep reading →
Categories: Facebook

The second age of second screen: Zeebox reboots as Beamly, a social TV network for young women

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 11:00am

The ‘second screen’ social TV app market was full of promise a couple of years ago, but previously hot contenders have struggled and folded, or – as with GetGlue and... Keep reading →
Categories: Facebook

Offline over the weekend? Read all the tech news you missed right here

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 10:50am

Visiting family? Out with friends? Looking after your sickly kids? There are lots of ways to spend a weekend, but there’s a problem there too: if you’re doing those things,... Keep reading →
Categories: Facebook

Microsoft launches Windows Phone 8.1 for developers

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 10:28am

Update: Windows Phone 8.1 is being rolled out now for registered developers, though of course anyone can install the update by signing up for a developer account and launching a... Keep reading →
Categories: Facebook

Facebook is reportedly prepping an e-money service, and is close to getting approval in Ireland

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 7:28am

Facebook wants to be more than a social network — it is planning to facilitate financial services in the form of electronic money and remittances, the Financial Times reports (as... Keep reading →
Categories: Facebook

Microsoft rolls out pricing changes to support universal Windows apps

The Next Web - Facebook-tagged - Mon, 14/04/2014 - 4:43am
At its Build Conference earlier this month, Microsoft announced universal Windows apps, which work across PCs, phones, tablets, and eventually the Xbox One. It also revealed plans to let developers sell... Keep reading →
Categories: Facebook

Built by you: Google-owned Waze’s biggest asset is its community

The Next Web - Facebook-tagged - Sun, 13/04/2014 - 7:30pm

Navigation app Waze hit the headlines over the past week for the $1.15 billion that Google paid to acquire it last year – not to mention hints that the company might... Keep reading →
Categories: Facebook

12 ways to extend the life of every article you write

The Next Web - Facebook-tagged - Sun, 13/04/2014 - 6:00pm

This post originally appeared on the Buffer blog. Do you have a “Hall of Fame” for your best pieces of content? I can recite a list of top content for... Keep reading →
Categories: Facebook

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