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Jeff Bezos’ Washington Post launches tablet app free for Amazon Fire owners

The Next Web - Facebook-tagged - Thu, 20/11/2014 - 12:01pm

The Washington Post, which was acquired by Amazon boss Jeff Bezos in August 2013, has launched a new Android tablet app and, surprise, surprise, it’s starting off as an Amazon... Keep reading →
Categories: Facebook

Paul McCartney and Jaunt release an awesome 360-degree concert video for Google Cardboard

The Next Web - Facebook-tagged - Thu, 20/11/2014 - 12:00pm

A concert video from music legend Sir Paul McCartney is the first publicly available content from cinematic virtual reality startup Jaunt. Owners of Google Cardboard and a compatible Android device... Keep reading →
Categories: Facebook

Huawei-made Honor 3C Android smartphone launches with 5-inch display and £110 retail price

The Next Web - Facebook-tagged - Thu, 20/11/2014 - 10:46am
It seems like only a few weeks ago that Huawei started pushing its Honor-branded handsets in the UK, and that’s because it was. Today, the company is back with its... Keep reading →
Categories: Facebook

Chinese developers can now launch paid Android apps via Google Play

The Next Web - Facebook-tagged - Thu, 20/11/2014 - 5:29am

Google announced that it will now allow developers from China to release paid apps for Android users in over 130 countries via its Google Play store. This gives Chinese devs... Keep reading →
Categories: Facebook

Here’s the only way to delete your Uber account

The Next Web - Facebook-tagged - Thu, 20/11/2014 - 1:42am
If the past week’s Uber allegations are enough to make you want to leave the service, you might have found that it’s not particularly easy to delete your account. It turns... Keep reading →
Categories: Facebook

Apple’s suppliers repeatedly made mistakes, leading to no sapphire screen for the iPhone 6

The Next Web - Facebook-tagged - Thu, 20/11/2014 - 1:22am

As you’re well probably well aware, the iPhone 6 and 6 Plus were repeatedly rumored to sport a sapphire display which never eventuated. We even saw leaks of the entire front... Keep reading →
Categories: Facebook

Senator Al Franken expresses concern over Uber’s actions

The Next Web - Facebook-tagged - Thu, 20/11/2014 - 12:02am

A letter written by Senator Al Franken and addressed to Uber CEO Travis Kalanick expresses concern over the company’s actions over the last few days and asks for them to address... Keep reading →
Categories: Facebook

Square launches global support for its Register app

The Next Web - Facebook-tagged - Wed, 19/11/2014 - 11:53pm
Although the chip-card reader Square unveiled last week was meant for US sellers only, the new functionality suggested a potential expansion into other markets where chip cards are more common. An update... Keep reading →
Categories: Facebook

Facebook platform news: Adobe, Nanigans

Inside Facebook - Wed, 19/11/2014 - 11:24pm

Big news this week from two Facebook Marketing Partners, as Adobe announced new data-driven marketing features added to the Adobe Marketing Cloud, and Nanigans goes cross-channel with a partnership with MoPub.

Through Intelligent Location Marketing, Adobe clients can engage their customers with more relevant content and messages based on how close they are to iBeacons.

Adobe described Intelligent Location Marketing in a press release:

Marketers can deliver location based “in-app” messages to drive real-time engagement and then follow up with email campaigns that leverage intelligence about a customer’s past interactions in a retail store, sports stadium and other points-of-interest. Additional data-driven marketing innovations include real-time mobile app testing, an intuitive dashboard that lets marketers view all their app data on one screen and multi-dimensional portfolio bidding to place search ads across mobile devices.

New features of the Adobe Marketing Cloud include: in-app messages, mobile campaign management, mobile app management, mobile search advertising and the Adobe Social app.

Nanigans is going cross-channel, putting a bigger emphasis on mobile. The company announced this week a partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory.

This partnership will extend Nanigans’ software to MoPub’s exchange and is the first in a series of channel partnerships that Nanigans will announce in the next few months.

Ric Calvillo, Co-Founder and CEO of Nanigans, discussed the partnership:

People spend their days moving between devices and across publishers, and in-house marketing teams need a single platform to manage their ad campaigns across this behavior. Nanigans vision is to arm modern marketers with this software by building a complete picture of customer behavior and coupling this with predictive modeling and machine learning for multichannel optimization. Nanigans and MoPub share a strong commitment to transparency, so we are excited to announce our partnership and offer end advertisers direct access to their mobile inventory.

Top image courtesy of Shutterstock.

 

Categories: Facebook

You can now play Tetris on your Roku

The Next Web - Facebook-tagged - Wed, 19/11/2014 - 10:58pm

YES! Tetris is the heroin of video games. You can’t just play one game. You have to play at least five games. Okay, maybe ten. Starting today you can play the... Keep reading →
Categories: Facebook

Mozilla switching default Firefox search engine to Yahoo

The Next Web - Facebook-tagged - Wed, 19/11/2014 - 10:05pm

Mozilla has announced on its blog today that its default search engine will be changing to Yahoo for US customers. The company stated on its blog that “Google has been the... Keep reading →
Categories: Facebook

Google Maps now lets you embed Street View and Photo Sphere panoramas directly into websites

The Next Web - Facebook-tagged - Wed, 19/11/2014 - 9:42pm
Google’s Street View and Photo Sphere tools are pretty nifty ways of sharing the ‘feel’ of a place, giving you a 360-degree perspective of the location. Unfortunately, viewing them generally involves navigating away... Keep reading →
Categories: Facebook

5 steps for making a B2B blog run smoothly

The Next Web - Facebook-tagged - Wed, 19/11/2014 - 8:52pm

Sean Work is the Inbound Marketing Director at KISSmetrics.com. This post originally appeared on the Mention blog. A highly trafficked business blog is a godsend. It’s a marketing channel entirely within... Keep reading →
Categories: Facebook

Pocket for iOS gets 1Password support, Dynamic Type and improved sharing

The Next Web - Facebook-tagged - Wed, 19/11/2014 - 8:45pm
Pocket‘s “read it later” app  is getting a few new features in an update for its iOS iteration today. First up, the app gains support for the 1Password extension, which should make logging into your accounts... Keep reading →
Categories: Facebook

How likely are you to tap a Facebook mobile ad?

Inside Facebook - Wed, 19/11/2014 - 8:08pm

Facebook, as has been said myriad times, is a mobile company. Mobile advertising is a cornerstone of the company’s revenue, so Spongecell wanted to find out how often and why people engage with mobile ads on the site.

Spongecell found that 75 percent of Americans polled who are on social media and would interact with an ad said they are most likely to do so with a mobile ad on Facebook. Additionally, 33 percent of Facebook users polled who saw advertisements relevant to them said they’d go to the brand’s website for more information or to make a purchase.

Spongecell CEO Ben Kartzman discussed the need for relevant, targeted advertising on Facebook and other social channels:

It’s clear personalized ads are effective in driving consumer engagement. Marketers need to embrace dynamic creative technology, such as the kind Spongecell offers, to give consumers what they want, when they want it. With dynamic creative, advertisers can deliver personalized content to consumers, creating a more engaging ad experience and more impactful brand campaigns.

Other findings from the study:

  • 28 percent of Facebook users polled said they’d click on the mobile ad for more information; 17 percent said they’d go to the company’s brick-and-mortar store to learn more or buy.
  • However, just 7 percent said they’d share an ad.
  • Facebook users said the thing they want to see in holiday ads most: price comparisons (34 percent), 27 percent of those asked said they’d want to see Facebook ads specific to their locations, 19 percent wanted to see personalized recommendations and interactive elements or video content on Facebook.

Readers: What do you like (or dislike) about mobile ads on Facebook?

Top image courtesy of Shutterstock.

Categories: Facebook

Facebook’s HHVM Speeds Up Box

All Facebook - Wed, 19/11/2014 - 7:42pm

Thinking outside of the box worked for Box, as Joseph Marrama, a software engineer at the file-sharing and cloud content-management service, described in a blog post how Facebook’s HipHop Virtual Machine open-source PHP runtime allowed it to boost the speed of its applications.

(more…)

New Career Opportunities Daily: The best jobs in media.

Categories: Facebook

Why corporate investigations into journalists (and Boris’ article) are wrong

The Next Web - Facebook-tagged - Wed, 19/11/2014 - 7:42pm

Wow. How about that Uber right? Over the last few days the company has been caught using a tool that tracks users (including journalists) with apparently zero oversight. It wants... Keep reading →
Categories: Facebook

Google acquires iOS app prototyping startup RelativeWave

The Next Web - Facebook-tagged - Wed, 19/11/2014 - 7:36pm

RelativeWave, the company behind Form which helps you build native prototypes of your app directly on mobile devices, has been acquired by Google. In a note on the RelativeWave site today, the... Keep reading →
Categories: Facebook

You can now share Google Drive files directly within Hangouts video calls

The Next Web - Facebook-tagged - Wed, 19/11/2014 - 7:33pm
In a post on Google for Work’s Google+ page, the company announced a new feature for Hangouts video calls – you can now share Drive files without having to leave your conversation... Keep reading →
Categories: Facebook

The real reason to do favors for people

The Next Web - Facebook-tagged - Wed, 19/11/2014 - 7:04pm

Michael Tunney is a writer, editor and media strategist based in Chicago. This post originally appeared on Lantern. It goes without saying that you should do favors for other people... Keep reading →
Categories: Facebook

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