Facebook Wants You To Accept More Friend Requests
Women tend to send and accept fewer friend requests than men do, and the advent of the subscribe button has given us a polite way to handle requests from strangers.
But now Facebook wants us to respond to unanswered friend requests, or so a test module on the home page suggests.
By virtue of its larger size — see the screenshot to the right — the test module draws more attention than the friend request notification that appears at the top of the screen.
The average Facebook user has around 130 friends, a number that’s steadily increasing over time. That would only go up faster if the social network continues to prompting people to respond to unanswered friend requests.
The more friends people have, the greater the potential for viral marketers for via word of mouth messaging on the site. Facebook’s data team recently discovered that acquaintances contribute more to the spread of information than close friendships do.
So we’re curious to see whether this module becomes a more permanent fixture on the site.
Readers, do you reply to all friend requests on Facebook — and have you seen any additional prompts to do so?
Facebook Makes Native iOS Apps Easier To Discover
Facebook extended its single sign-on and deep-linking options to native iOS applications for the iPhone and iPad, enabling them to be more easily discovered by mobile users of the social network.
Developers who enable SSO for their apps can ensure that the apps are included in Facebook’s mobile news feed, timeline, requests, bookmarks, and search.
And deep linking allows developers to direct users to specific pages within their apps, instead of a landing page.
Facebook offered more details in a post on its developer blog:
When we introduced social app discovery on mobile in October 2011, we enabled distribution directly to native iOS apps. Today, we are introducing granular controls for native iOS apps to provide an optimal user experience when driving traffic to your app from Facebook for iOS.
By default, published news feed or open graph stories will link back to the provided story URL. For example, you may link these stories to your mobile website, or you may link to an intermediate page that then redirects to a mobile website, desktop page, or native URL.
When a link is tapped in the Facebook for iOS app with deep linking enabled, the user is immediately directed to your iOS app. If the app is not installed, the user is taken to the App Store to download your app. To ensure an engaging user experience, you should process the incoming link when your app is activated. For example, a news app will have the incoming link correspond to a news story. You would want to direct the user straight to that story instead of a generic app landing page.
More information for developers is available here.
Yahoo, greeting cards, dating, Tetris, YouTube, Shufflr, more on this week’s top 15 growing Facebook apps by DAU
Yahoo topped our list of growing Facebook applications by daily active users this week, although there were a significant number of greeting card applications, a pair of dating apps, a few games, a YouTube for pages app, photos and more.
The titles below grew between 240,000 and 9 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.
Top Gainers This Week
Name DAU Gain Gain,% 1. Yahoo! 12,400,000 +9,000,000 + 265% 2. schoolFeed 3,700,000 +1,800,000 + 95% 3. Greeting Cards 1,100,000 +560,000 + 104% 4. Greeting Cards 1,200,000 +550,000 + 85% 5. Greetings 1,300,000 +520,000 + 67% 6. Tetris Battle 4,100,000 +500,000 + 14% 7. Angry Birds 480,000 +480,000 N/A 8. Onedate 500,000 +450,000 + 900% 9. 我的王國(My Kingdom) 630,000 +370,000 + 142% 10. YouTube for Pages 560,000 +320,000 + 133% 11. Mis Fotos 600,000 +300,000 + 100% 12. Shufflr 360,000 +290,000 + 414% 13. Static HTML… [Third Tab] 530,000 +280,000 + 112% 14. Cards 980,000 +260,000 + 36% 15. Niik 310,000 +240,000 + 343%Yahoo grew by 9 million DAU, far more than any other app on the list. Then there was a series of greeting card apps that ask users to select from a list of friends who have upcoming birthdays and send them greeting cards.
Dating apps, Onedate and Niik, require users to create accounts within Facebook to fully utilize the apps. A trio of games made the list: Tetris Battle, Angry Birds and 我的王國(My Kingdom).
YouTube for Pages is a tab app from Involver. Photo app Mis Fotos allows users to Like and comment upon their friends’ photos in a consolidated interface. Shufflr is a video app.
All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.
Facebook May Release New Premium Ad Product Feb. 29
Facebook may announce a complete overhaul of its premium ads at next Wednesday’s invitation-only Facebook Marketing Conference in New York.
February 29 is shaping up to be a monster day for Facebook, as the social network will also reportedly announce the beginning of beta-testing of timeline for businesses, also at its FMC event.
The information below, as well as the screen shots, comes from leaked documents obtained by Peter Corbett, chief executive officer of social agency iStrategyLabs, and posted by GigaOM.
According to the documents, the following ad types will be phased out at the end of this month:
- Premium like, photo and video;
- Premium event, photo and video;
- Video comment; and
- Premium poll, photo and video.
Premium standard ads (links to destination off Facebook, photo and video) will still be available, as will marketplace ads, which are not affected since they are not considered part of the homepage.
The leaked document outlined the six types of premium ads that will be available as of the end of February:
- Status updates: Up to 150 characters of text, no additional media;
- Photos: Up to 90 characters of text, 185-pixel-by-104-pixel thumbnail, 16:9 aspect ratio (we previously reported the reduction from 135 characters to 90);
- Videos: Up to 90 characters of text, 185-pixel-by-104-pixel thumbnail, 16:9 aspect ratio;
- Links: Up to 90 characters of text, 75-pixel-by-75-pixel thumbnail;
- Questions: Four answers will be displayed — three, plus a “see more” link; and
- Events: Up to 90 characters of text, 75-pixel-by-75-pixel thumbnail.
The leaked documents say that the social network will offer the same analytics reporting options as it does with its current classic and premium ads. However, the revamped premium ads will only accommodate impression tags, and not click tags for third-party tracking.
The documents also say that Facebook’s team will provide advertisers with specific instructions based on their needs for each campaign.
The introduction of the new premium ads reads:
The ad is created from the content of your page post. Anything you can post on your page, you can turn into an ad.
When the person seeing your ad has friends who are fans of your page, we’ll automatically expand the ad with enhanced social context about those friends, at no extra cost to you.
When fans see your ad, they’ll see an expanded interface below the ad that lets them like or comment on the post directly from the ad.
And the documents’ concluding pitch is as follows:
At Facebook, we believe that businesses will be better in a connected world. We connect 800 million people and their friends to the things they care about. Your page is the place where your business connects with people, and premium ads and featured stories help you reach those people, and their friends, more often.
Premium Ads are more effective when they start from page posts. These ads put your page’s voice on the homepage, in front of your ideal audience. For your fans and their friends, it will expand to show how friends are connected to your brand alongside your message, all in one. This social context appears at no additional cost to you.
Premium Ads with enhanced social context are 80 percent more likely to be remembered, driving 40 percent higher engagement and a significant increase in purchase intent.
Watch Out, Facebook; Google May Lead 2013 Ad Sales
Facebook’s lead in online display advertising sales could be short lived, as Google’s business is growing faster than anticipated.
A new report from eMarketer says Google’s display ad sales could surpass Facebook’s by next year.
Facebook this year will have 16.8 percent of U.S. display ad sales, up from 14 percent in 2011 and 11.5 percent in 2010.
By contrast, Google will have 16.5 percent this year, up from 13.8 percent in 2011 and 12.1 percent in 2010, when the company closed its deal to purchase AdMob.
Facebook and Google together will account for one third of all online display ad sales this year, and that could grow to 38.8 percent by 2014, making for what eMarketer calls a “two-horse race.”
The latest eMarketer forecast also includes a slight downward revision of Facebook’s figures after the company’s S-1 filing revealed a slower-than-expected growth rate for 2011, particularly in the fourth quarter.
However, Facebook’s global revenues are expected to grow 64 percent to $6.1 billion this year, up from $3.7 billion in 2011.
By contrast, eMarketer estimates that one in ten advertising dollars spent in the U.S. will go to Google, since the total U.S. ad market is rising to $169.5 billion in 2012 from $158.9 billion in 2011.
Readers, what do you make of these latest numbers from eMarketer?
What Pages And Profiles Want On Facebook’s Timeline
A handful of commerce vendors have applications for timeline and Want is one of them.
Whether or not timeline for pages enters beta testing at the end of the month remains to be seen, but in the meantime, we asked Want Vice President of Sales Greg Links what he recommends that retailers do on the social network.
Does Want have an offering for pages, and if so, what is that?Want does not offer a specific button for Facebook store pages. Like most, we have found that the consumer simply prefers to shop directly on the retailer’s site. Facebook is a great way to gain and leverage exposure, but in and of itself, it has not proven to be an effective selling platform.
We’ve just seen news that several large retailers opened and closed storefronts on Facebook due to lack of interest among would be shoppers. How is what Want has to offer different from what they had tried out?What Want offers for both retailers and shoppers is much different than what has been attempted on Facebook. The Want button leverages the power of social communities to connect retailers with shoppers who actively want their products.
Wanting a product is arguably the most important expression a shopper can offer a retailer, other than “add to cart.”
When someone wants a product on the retailer’s product pages, that product is then shared with the Want community and can also be shared with the shopper’s Facebook friends.
This not only drives exposure for the retailer’s product, but it also provides contextual benefits; like-minded shoppers will see that product, potentially resulting in more traffic and more sales.
What advice does Want have for retailers’ Facebook pages?Facebook has proven to be a much more effective vehicle for brand recognition and exposure than it has for selling merchandise.
Retailers should absolutely have Facebook pages, of course, but actual storefronts on the Facebook platform has been a hurdle that has not yet been cleared.
Ultimately, my advice for retailers selling on Facebook would be to measure, measure, measure. It is critical that retailers put accurate and reliable metrics in place to quickly determine if the return makes it worth their time, money and resources.
As with anything, measuring the performance of the stores will be the determining factor in whether a retailer should continue to keep their Facebook storefront.
What else would you like to tell our readers?For retailers, having a Want button that is fully integrated with Timeline is a major breakthrough. The ability to communicate targeted messages to shoppers is hugely beneficial.
And for the shopper, having a universal Want list that is inherently social is a brand new way to shop that is both fun and easy.
It makes a lot of sense to use our Want button, because no other button has the ties to ecommerce like it does, plus it’s extremely easy to set up and roll out. When it comes to shopping and discovering products, the Want button provides a universal opportunity for retailers to further engage with shoppers.
Get Shoppers To Share More On Facebook: Evershare
Social commerce solutions provider Sociable Labs announced the rollout of EverShare, an all-in-one solution that allows online retailers to take advantage of frictionless sharing initiatives on Facebook, including open graph, timeline, and ticker.
The company cited the rise of socially curated sites such as Pinterest and Fab.com as the motivation behind developing EverShare for retailers.
Sociable Labs said components of EverShare include:
- Connector: This links third-party sites to Facebook’s frictionless application-programming interfaces, as well as initiating and managing the flow of user content from those sites to Facebook’s timeline and ticker.
- ShareSwitch: prominently displays privacy status and user controls directly on the sharing applications, allowing users to opt in, opt out, hide shared content, or delete shared content.
- Gallery: A social merchandising page that displays trending products and what users’ friends and other Facebook users are saying about those products.
- Activity Stream: Shopper activities are displayed in list or hero formats to personalize and socialize retail sites.
- Activity Alerts: Facebook users are notified of friends’ activities and purchases via Facebook notifications.
Chief Executive Officer Nisan Gabbay said:
There’s a real convergence happening in the retail space. Facebook has widened the user sharing pipeline, and social curation has captivated the interest of shoppers for discovering and sharing new products. The two together will have a profound impact on how retailers merchandise their products in the future.
Facebook insights lag for some pages
Insights for a number of pages haven’t updated in days — a bug that Facebook has marked as as high priority.
According to a bug report filed on the Facebook Developers site Sunday, some page owners are only seeing insights data up until Feb. 12. Typically, page insights are two days behind. Facebook responded to the report with, “We are looking into this.” The company has not made mention of the problem on its pages, marketing or “known issues” pages, and it has neglected its page about insights since June 2011.
Jeff Widman, co-founder of Facebook analytics platform PageLever, first informed us of the issue after creating WhyIsFacebookInsightsNotWorking.com to raise awareness about the bug affecting many businesses. Our own InsideFacebook.com page insights are stuck at Feb. 18.
Bugs are common on the platform — there are 73 open bugs tagged “insights” right now — but as more companies come to rely on Facebook, the social network will need to work to make its platform more reliable. It’s also worth noting that bugs are sometimes an indication that the company is making changes to a product. With a marketing conference in New York City at the end of the month, Facebook could be preparing to offer new insights features.
Page owners can follow the progress of the latest insights bug fix here.
Facebook Backs Safety Initiative: A Platform For Good
The Family Online Safety Institute, an international nonprofit organization dedicated to online safety that counts Facebook among its members, announced an initiative aimed at allowing parents, teachers, teens, and kids to team up and focus on online safety.
A Platform for Good, which will launch in September, will provide the following resources for each group mentioned above.
- Kids and teens will gain access to incentive-based interactive activities that teach them about online safety;
- Parents will receive conversation-starters and tips via text and social networks to encourage their families to discuss current events; and
- Teachers will have access to instructional videos and web-based activities.
FOSI Chief Executive Officer Stephen Balkam said:
All too often, online safety discussions focus on the dangers of technology. It’s time to transform the discussion and create resources to inform, inspire, and empower kids to make the right choices online. That is why FOSI is so proud to announce A Platform for Good, which is unique in its positive and holistic approach to digital citizenship education.
And Kim Sanchez, chair of FOSI’s board and a director of privacy and online safety at Microsoft, added:
A Platform for Good is an incredible opportunity to provide people with a positive message about online safety education. I am pleased that so many industry leaders are stepping up to make this initiative possible; it demonstrates the power that collaboration and innovation can bring to help families enjoy safer online experiences.
Other FOSI members besides Facebook are: AOL, AT&T, BAE Systems Detica, BT Retail, Comcast, Disney, the Entertainment Software Association, France Telecom, Google, GSM Association, Microsoft, the Motion Picture Association of America, NCTA, Nominum, Optenet, RuleSpace, Sprint, Symantec, Time Warner Cable, Telecom Italia, Telefónica, Telmex, USTelecom, The Wireless Foundation, Verizon, and Yahoo.
Monitor Facebook Conversations: SocialVolt Channels
As brand monitoring and oversight continue to increase in importance for companies using Facebook and other social networks, SocialVolt introduced a new solution, Channels, which combines monitoring, publishing, moderation, and risk management in one suite of tools.
Scott Oppliger, founder and chief executive officer of social media management provider SocialVolt, and Director of Marketing Joe Cox spoke with us about Channels, with Oppliger mentioning one of the main reasons Channels and similar offerings are necessary: “Companies and agencies make major gaffes on clients’ accounts and live to regret it.”
Channels allows its users to monitor Facebook, Google Plus, Twitter, YouTube, and “millions of blogs,” and some of its features, as described by Oppliger and Cox, include:
- The use of a series of scientific algorithms to assess positive, negative, and neutral conversations and brand sentiment in real-time.
- A moderation system that allows administrators to oversee all outgoing messaging before it is posted and made public.
- Administrators can monitor all outgoing content or only content that meets certain criteria.
- Custom dictionaries of words and phrases can be created, allowing administrators to flag keywords.
- Authors and reviewers are allowed access to all social media accounts, but without credentials, so administrators can review content before it goes live.
- Content can be monitored for profanity, hate, and racist or sexual terms.
- The built-in workflow allows specific messages to be assigned to specific users of the Channels platform.
- Companies can manage multiple brands, territories, or departments over a single platform.
- Metrics and reporting for individual social media networks are placed into different buckets and can be kept separate from other accounts.
- Agencies and clients work in collaboration on the Channels platform, and permissions can be set up so that either party has the final approval before content is posted.
Oppliger added in a press release:
Channels is a fresh and much-needed approach to brand monitoring that not only allows enterprises to track relevant social conversations, but also lets them immediately engage as needed with its intuitive moderation and publishing features. Channels checks all of the necessary brand-monitoring boxes, but also includes robust social media risk-management capabilities.
Why Aren’t Facebook Insights Working?
If you’re the administrator of a page, you rely on Facebook insights to get better results. But you’ve probably noticed this data is never up to date.
The folks at PageLever (who provide even more detailed and useful analytics for Facebook pages) found themselves answering that question over and over again: “Why is my data not up to date?”
So PageLever created a new site called WhyIsFacebookInsightsNotWorking.com to give you the latest.
Notice the button below it that allows you to tweet the delay. Who knows- maybe that will put some pressure on Facebook to invest in servers that’ll be able to keep up.
Brian Carter is the author of The Like Economy: How Businesses Make Money With Facebook.
You’ve Been Served, On Facebook; U.K. Court Okays
Residents of the U.K. can serve legal briefs via Facebook, according to a landmark ruling from the country’s High Court today.
This blog has already reported on the use of Facebook to serve court papers and summons in countries like Australia, New Zealand and to a limited degree in the U.K.
But the ruling today is the first time the social networking site has been approved at such a high level in the British justice system.
According to the U.K. newspaper, The Telegraph, the court approved the use of Facebook in a commercial case where there were difficulties locating one of the parties.
One of the lawyers in the case, Jenni Jenkins, told the newspaper that the High Court’s ruling sets a precedent and makes it likely that Facebook will be used more routinely in serving legal documents:
It’s a fairly natural progression. A High Court judges has already ruled that an injunction can be served via Twitter, so it’s a hop, skip and a jump away from that to allow claims to be served via Facebook.
Among the lessons learned from this case is this: Be careful who you befriend on Facebook if you are wanted by the law. When there was doubt whether the defendant still lived at his last known home address, the attorneys turned to Facebook to track him down. And, after seeing the defendant accept a few recent friend requests, the law knew they had the right account. Busted!< The U.S. hasn’t explored the use of Facebook to the degree the U.K. and other countries have.
I wonder whether the size of the U.S., where Facebook’s largest user base is located, might be prohibitive; or, whether approving Facebook’s use by the U.S. courts would overwhelm an already crowded judicial system.
Readers, what do you think?
Facebook seeks to improve iOS app discovery
Facebook added additional settings to help native iOS applications get traffic from the mobile News Feed, search and other avenues, the company announced today in a blog post.
Developers can optimize distribution by allowing single sign-on and deep linking. Apps that enable Facebook SSO can get distribution from the Facebook iOS app in News Feed, Timeline, requests, bookmarks and search. That’s why Pinterest, for example, is discoverable through mobile search, but Yahoo’s web-based social reader is not.
In October 2011, Facebook introduced social app discovery for mobile devices. With the platform, iOS users can be taken directly to a native app after tapping on a story from Facebook. Users who have not downloaded the app are directed to the Apple App Store. With deep linking, users can be directed to specific pages within an iOS app rather than a landing page.
Facebook reminds developers that users can click on links from a number of contexts — native apps, web and mobile browsers — so the link iOS apps provide should work for these users, too.
For details on how to integrate Facebook with iOS applications, see the developer tutorial here.
Embed Links In Facebook Photos With ThingLink Tabs
A picture may be worth 1,000 words, but to marketers using interactive image provider ThingLink, that picture could be worth a lot more if it’s on Facebook and created with the ThingLink Tabs editor.
ThingLink Tabs allows marketers to directly embed into a single Facebook picture rich media links to content anywhere on the web can also be added, and marketers can use the photo editor to build custom, branded tags. Images can be shared with one click to Facebook, Twitter, or email, as well as embedded into any blog or website.
ThingLink Tabs also features HoverClick metrics, allowing marketers to track engagement with the interactive components of their pictures.
The company said ThingLink Tabs is available with its Plus and Pro accounts. Plus accounts include one Facebook page and 500 image uploads per month for $5 monthly, while Pro accounts, at $20 per month, cover five Facebook pages and include unlimited images.
ThingLink added that its users include Van Halen, Gucci Maine, Blink-182, Speaker of the House John Boehner (R-Ohio), Canadian newspaper National Post, British comedian Alan Partridge, and the U.K. music weekly NME.
Readers: Would you click through to links embedded into pictures on Facebook?
Australia’s Facebook Users Like Snack Foods Most
Australia’s top industry in terms of Facebook likes is snack foods.
That’s according to social media agency The Online Circle, which found that other two most liked on Facebook industries down under are fashion and beverages.
The chart below lists the 12 industries in order of total Facebook likes. Following are the individual leaders in each industry:
- Beverages: Coca-Cola Australia, 694,811 likes, 5,619 people talking about, 0.8 percent engagement rate;
- Snack Foods: Pringles Australia, 491,003 likes, 5,826 people talking about, 1.2 percent engagement rate;
- Fashion: Supré, 374,889 likes, 6,467 people talking about, 1.7 percent engagement rate;
- Automotive: Holden, 241,967 likes, 2,212 people talking about, 0.9 percent engagement rate;
- Department stores: CatchOfTheDay.com.au, 185,395 likes, 2,246 people talking about, 1.2 percent engagement rate;
- Airlines: Qantas, 131,358 likes, 2,121 people talking about, 1.6 percent engagement rate;
- Telecommunications: Vodafone Australia, 130,251 likes, 1,217 people talking about, 0.9 percent engagement rate;
- Grocery and alcohol: Woolworths the Fresh Food People, 104,097 likes, 26,934 people talking about, 25.9 percent engagement rate;
- Banking and financial: Commonwealth Bank, 103,725 likes, 5,694 people talking about, 5.5 percent engagement rate;
- Travel and accommodations: Wotif.com, 64,849 likes, 177 people talking about, 0.3 percent engagement rate;
- Pharmaceuticals: Panadol Australia, 26,313 likes, 950 people talking about, 3.6 percent engagement rate; and
- Energy and Utilities: Lumo Energy, 25,030 likes, 254 people talking about, 1 percent engagement rate.
Nebraska Mulls First Law Putting Deceased’s Facebook Accounts Into Estate Plans
The Nebraska state legislature has been mulling a law that would require Facebook to grant access to a deceased person’s account to the executor of that person’s estate.
State Sen. John Wrightman introduced the proposed law last month at the behest of the Nebraska Bar Association, and it’s the first such bill we know of.
This proposed law would encompass not just Facebook, but all online accounts a deceased person had, stating:
A personal representative shall have the power, unless the personal representative’s authority has been restricted by will or by court order, to take control of, conduct, continue, or terminate any account of a deceased person on any social networking website, microblogging, or short message service website, or email service website.Facebook currently creates memorialized profiles of the deceased upon receiving notification from family members that the individual has passed.
Like Nebraska’s Journal Star newspaper explained when Wrightman introduced the bill:
When an account is memorialized, Facebook says, it can change privacy settings so that only confirmed friends can see the profile or find it in a search. It removes sensitive information such as contact information and status updates. And it prevents anyone from logging into it in the future, while still enabling friends and family to leave posts.
This also stops the site from suggesting a deceased person as a possible friend to the bereaved. None of these practices are addressed in Nebraska’s proposed law, which would go into effect in 2013, if enacted. The legislation also doesn’t appear to have any effect on the growing number of third-party offerings that address the virtual memorial space, which include 1,000 Memories, Entrustnet, and If I Die.
Readers, do you think estate planning needs to include social media?
Affiliate program lets page owners earn commission on hotel, ski resort bookings
Social commerce app company Columbus Internet partnered with Hotels.com and SkiHorizon to launch a first-of-its-kind Facebook affiliate program in Europe.
Page owners can add the Hotels WithMe app or the Ski WithMe app to their Facebook page and earn commission on bookings made through the apps. The program is meant for pages that provide a reason for people to want to travel: local attractions, concert venues, conventions, city fan pages and others.
Traffic to page tabs pales in comparison to News Feed and Wall views, but with these social booking apps hosted on multiple pages, they could see more conversions. Page owners have incentive to promote the feature since they receive 4 percent commission on hotel bookings and 7.5 percent on ski trips. It’s an interesting model that could be applied to a number of industries if it finds success.
About 30 hotels have already added the Hotels WithMe app to their pages, according to Columbus Internet spokesperson Alex McKerrell. Other affiliate partners include travel agencies and tour companies in the UK, Italy, France, Sweden and Germany. McKerrell says the company hopes to have bands and sports teams add the app to their pages now that page managers can present the group’s entire tour and let users search for hotels near each venue.
Hotels WithMe has about 1,000 monthly active users and 100 daily active users, according to our AppData tracking service. Launched in September 2010, the app peaked during the holiday travel season with 7,000 monthly active users. Ski WithMe is a newer app with only 300 monthly active users. Page owners in the UK, France, Germany, Belgium and the Netherlands can add the app and join the affiliate program.
VOTE: Will Facebook Announce A Mobile Ad Plan 2/29?
Facebook earlier this month signed a deal with mobile payments provider Bango that could help quiet all criticism about the social network not getting a revenue stream going from handheld devices.
Today, a couple of media outlets suggest that Facebook might reveal more details about mobile advertising at the marketing conference the social network is hosting in New York in eight days.
Since the social network isn’t giving any previews of what it will announce at the Facebook Marketing Conference, all we can do is guess — and ask you, readers, for opinions on what the company might unveil on February 29.
Please let us know what you think by participating in our poll below and sharing your rationale in the comments section beneath this post. Be sure to check back later to see how others are voting.
Will Facebook announce a mobile advertising strategy on 2/29?
Image courtesy of Shutterstock.
SNEAK PREVIEW: Timeline On A Facebook Page
German social media agency 247 Grad has created a mockup of timeline on a page, and a visual prediction of what tabs might look like.
The company has upgraded its Photoshop template for Facebook pages for timeline and will offer this material for download from 247Grad’s Facebook page.
Additionally 247Grad’s Sebastian Schneider said in an email, “Our Tabmaker tabs will be ready right from the start to be implemented into the new timeline design.”
Get a load of the preview imagery below, and if you double click you’ll be able to see them in a larger size that’s truer to what the live timeline will look like on pages.
What do you think of 247Grad’s rendition of timeline, readers?
New Facebook platform industry hires: Buddy Media, BranchOut, Involver
Buddy Media, BranchOut and Involver made several new marketing hires this week. If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we’ll get it into our next post. Also, please note that information about most new hires, below, comes either from the companies themselves or from company updates from LinkedIn.
Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry.
Here’s this week’s list of hires:
- Kate Bodnar, senior designer / marketing & brand team – former production designer for the marketing and brand team.
- Mike Slavin, university marketing associate – former student.
- Elizabeth Magnuson, university marketing associate – former media planning intern at Starcom MediaVest Group.
- Giovanni Javier, university marketing associate – former student.
- Shigeru Konishi, marketing associate – former consulting club member.
- Hyder M. Alikhan, marketing associate – former assistant to the head of digital marketing at ITP.
- Rodrigo Santana, marketing intern – former supply coordinator at G-Inter Transportes Internacionais.
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.
